Before & Aftereffects

A picture is worth a thousand words but a good-looking picture is worth much more. The use of poor images for your promotions should be avoided. The most successful publicity photos look lifelike, convincing, and are free of distracting clutter. Professional Photoshop retouching is a great way to correct poor photos to maximise the quality of your images. Being concerned with maximising quality whether for reasons of pride if nothing else, is beside the point, because in the end everybody wants their pictures to look good on the web and in print.

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Silver Cloud, 100% Blue Agave Spirit, Terry Knight

Silver Cloud Launch Event

A documentary photo essay that I shot of the fabulous Silver Cloud 100% Pure Agave liquor launch event at Nicola’s Cantina in Nelson New Zealand, December 2014.

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Big Velo 500, Bill Biber, Bluff HIll Climb, Burt Munro Challenge, Flagstaff Road, Motupohue, New Zealand, NZ Hill Climb Champs, Rider 4, Velocette Big Velo 500

Velos at the Burt 2015: Classic Pre ‘63 class, Bluff Hill

The Pre ‘63 girder forks class features Phil Price’s superb collection of original 70–80 year old Velocette racing machines, race-prepped and in fine fettle due to the sustained effort of Wellington Velo man, Nic Thomson, and deftly ridden by Bill Biber, Cloud Craig-Smith, Chris Swallow and Phil Price.

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Mingha Bluff box culvert install 1

Documentary photography project overview This is the first of a series of 5 galleries documenting the install of a 10.5m reinforced concrete box culvert beneath the Christchurch – Greymouth “Tranzalpine” railway shot on the night of Sunday July 3, 2016 for client TruLine Civil’s website case study portfolio project. MagentaDot Brands documented the methodology for installing […]

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Entering the 5m entry pit, Horizontal Directional Drilling, Tru-Line Civil, documentary photography, Parklands West, Christchurch, New Zealand, Gravity Wastewater Replacement, HDD

Horizontal Drilling Parklands

Continuing the ongoing project to photograph TruLine Civil’s range of work methodologies and then follow through by writing them up as Case Studies on their website. I was contracted to document the span of a day on location in Akaroa. The brief is to record a fine-grained record of TLC’s capability in the relatively new Civil Engineering field […]

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