Going above and beyond showing staff faces is important and beneficial to improve connection with Pomeroy’s pub clientele. Showing the faces of the real people behind the scenes working at Pom’s in their newsletter is beneficial to the pub’s connection with its base and reinforces the lived experience the pub is a welcoming family business.
The Pomeroy’s Press published one “locals like…” and one staff bio feature article every issue with beautifully lit photos of happy people—In addition to document the frequent social events organised and hosted by Pomeroy’s, the pub newspaper’s photographers were on hand to shoot galleries of great photos for the pub newsletter and web galleries for the pub’s website.
A documentary photo essay that I shot of the fabulous Silver Cloud 100% Pure Agave liquor launch event at Nicola’s Cantina in Nelson New Zealand, December 2014.
MagentaDot Brands 