Rename & Rebrand

A strong logo and following visual system is one of a businesses key assets. In a competitive world the need for distinct corporate identity is central.

The Herb Centre came under new ownership in 2000 at which time I was briefed to develop a new brand and identity system which included collateral such as stationery, packaging and building signage.

The Tru-Line Civil rebrand’s good-looking corporate stationery system works hard and adapts easily. The design conforms to the world’s most popular business look. It is corporate—uncluttered, clean and impressive.

WindsorUrban is an established Christchurch manufacturer of urban lighting and urban furniture. At the start of 2012 MagentaDot Brands took on the project of redesigning the firm’s outdated, Web 1.0 style site. The project soon developed into a complete company rename and rebrand.

Waitui Single Malt Golden Bay Whiskey is a prestige product, one of the few true ‘Honey whiskies’. Originally named ‘Bush Whiskey’ the client thought it required renaming.