hand-held portrait of Herb Centre Clinic / Dispensary / Café business card, two-sided design, two colour, orange and grey, type and symbol logo, Healthcare, Brand and identity systems design, Illustration

Rebrand for growth: The Herb Centre

The Herb Centre came under new ownership in 2000 at which time I was briefed to develop a new brand and identity system which included collateral such as stationery, packaging and building signage. The Herb Centre brings together a clinic of qualified health practitioners, who provide a diverse range of natural treatments, a herbal dispensary and shop and The Herb Centre Café all under one roof.

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Tru-Line Civil, bid document, booklet, wire-o, corporate stationery system

Rebrand for growth: TruLine Civil

The Tru-Line Civil rebrand’s good-looking corporate stationery system works hard and adapts easily. The design conforms to the world’s most popular business look. It is corporate—uncluttered, clean and impressive.

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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

Rename + rebrand: WindsorUrban

WindsorUrban is an established Christchurch manufacturer of urban lighting and urban furniture. At the start of 2012 MagentaDot Brands took on the project of redesigning the firm’s outdated, Web 1.0 style site. But the project soon developed into a complete company rename and rebrand.

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Waitui Individual Gift Carton mockup showing the duplex concept of the design. Designing the packaging in two parts delivers the particularly valuable benefit in the competitive environment of the retailer’s display shelves of effectively doubling the size and doubling the impact of the Waitui packaging next to its competitors.

Rename + rebrand: Waitui Single Malt

Waitui Single Malt Golden Bay Whiskey is a prestige product, one of the few true ‘Honey whiskies’. Originally named ‘Bush Whiskey’ the client thought it required renaming. Renamed, rebranded, with packaging designed and print managed by MagentaDot Brands means it now grabs attention on the shelves, and sells in record volumes at more than twice the price.

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Front three-quarter view, Convair CV580 aircraft, new rebranded Pionair logo and aircraft livery, taxiing, Brisbane airport, Queensland, Australia, 2007, Private air charter, Aviation, New Zealand

Rebrand for growth: Pionair private aviation

My role as in-house Creative Designer at Pionair was to serve the marketing communications needs of all Pionair’s travel and aviation business groups, in print and on the web, on both sides of the Tasman—and also the two recently established marketing departments at Wigram airfield and Sydney Bankstown airport.

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