The Herb Centre came under new ownership in 2000 at which time I was briefed to develop a new brand and identity system which included collateral such as stationery, packaging and building signage. The Herb Centre brings together a clinic of qualified health practitioners, who provide a diverse range of natural treatments, a herbal dispensary and shop and The Herb Centre Café all under one roof.
The Tru-Line Civil rebrand’s good-looking corporate stationery system works hard and adapts easily. The design conforms to the world’s most popular business look. It is corporate—uncluttered, clean and impressive.
WindsorUrban is an established Christchurch manufacturer of urban lighting and urban furniture. At the start of 2012 MagentaDot Brands took on the project of redesigning the firm’s outdated, Web 1.0 style site. But the project soon developed into a complete company rename and rebrand.
Waitui Single Malt Golden Bay Whiskey is a prestige product, one of the few true ‘Honey whiskies’. Originally named ‘Bush Whiskey’ the client thought it required renaming. Renamed, rebranded, with packaging designed and print managed by MagentaDot Brands means it now grabs attention on the shelves, and sells in record volumes at more than twice the price.
My role as in-house Creative Designer at Pionair was to serve the marketing communications needs of all Pionair’s travel and aviation business groups, in print and on the web, on both sides of the Tasman—and also the two recently established marketing departments at Wigram airfield and Sydney Bankstown airport.
