Writing & Research

Absolute-Proof | Product name origination, logo, website, software UI, packaging, advertising and promotion, copywriting.

Quarter page ad, Classic Racer magazine.

Terranova tiling | New identity, web design

Logo and e-commerce website for supplier of bespoke heavy truck commercial trailers and agricultural trailers

October 2010. Geoff supervising the laying of Ultra Fast Broadband cable on SH1 near Makikihi. Part of Project KAREN (Kiwi Advanced Research and Education Network) linking all Tertiary and Crown Research Institutes.

TruLine Civil works against the clock to place a new 2.5m square culvert beneath main trunk railway on bed of the Otira River, Arthurs Pass.

In order to write effectively in technical documents online or in print, writers need to do their research. My ability to get the facts straight and communicate them in ways that are engaging is showcased in my technical writing & research for the websites, blogs, and news feeds of these four clients; Velocette Racing New Zealand, Terranova thing, MTC Equipment and TruLine Civil. Depending on specific client needs, as is the case with the VRNZ project, or my own MagentaDot Brands portfolio website, blogs are integrated with a Facebook page.

I began to develop my technical writing skill in the late 90s when I was involved as a stakeholder in the development and marketing of the AbsoluteProof digital proofing solution. My stake in the development of this innovative “highest achievable standard” Digital Proofing solution encompassed both marketing strategy and the provision of all the marketing communications materials, including the writing of software “quick start” user guides and both marketing and technical writing about the printing, packaging, desktop publishing and graphic arts industry for the AbsoluteProof website and print promotions.

TAKE A LOOK AT THE ABSOLUTE-PROOF MARKETS PAGE

Velocette Racing New Zealand website, blog & fb page

In 2012 I joined a small team of dedicated classic motorcycle racing enthusiasts contributing their skills and resources to the Velocette Racing New Zealand project. I undertook to provide VRNZ the full multi-disciplinary designer’s toolkit to document and professionally promote their projects each year.

I was involved with the following VRNZ’s campaigns to build and race Classic Velocettes;

the 2015–18 project to recreate the 350cc Twin Cam to race at the 2018 Isle of Man Classic TT,
to race the four VRNZ Classic Velos at the 2015 Burt Munro or
the 2012–2014 Velocette Racing New Zealand campaign to race the Eldee Velocette at the Isle of Man Classic TT in August 2014.
the New Zealand Classic Motorcycle Racing Register (NZCMRR) event at Pukekohe in 2012, then
the Hampton Downs Summer Classic racing event in February 2013.

The VRNZ website, blog and Facebook page are a straightforward brand toolkit initially created for the 2014 Isle of Man Classic TT campaign and other projects. The site aims not just to tell the stories of racing classic Velos Downunder, but to get the reader to connect with the passion that drives the Classic Motorcycle racers and the men and and women enthusiasts for the racing of classic machines. With the liberal use of noisy and dynamic action photos, slideshow ‘visual essays’, pithy video, and both short and long-form articles. The content covers the automotive engineering side of the development of classic racing machines, the team’s racing campaigns and some of the personalities behind them, and overall it aims to convey the ‘smell of Castrol’ that characterises Classic Motorcycle Racing in New Zealand.

READ MORE ABOUT THE BURT 2015

The Terranova tiling “Journal” documents the recognition garnered from industry peers

Terranova tling is a firm of tile installation craftsmen headed by master tiler Camillo Schulz. Faultlessly accurate tiling craft is very often the icing on the cake of high value new home builds and renovations, high-spec kitchen and bathrooms and the like. Accurate tiling showcases the geometry and art of architectural and interior design. Since 2007 high quality imagery of Terranova’s award winning tiled interiors had been shot for New Zealand bathroom and building awards annually, and Terranova have garnered more than their fair share of prestigious awards…

TAKE A LOOK AT THE TERRANOVA JOURNAL

MTC equipment newsfeed

MTC Equipment are SDC Trailers and Chieftain Trailers’ New Zealand distribution, sales and service agents offering custom designed and made trailers direct from the UK manufactures to their New Zealand customers. Because of the size of the European market MTC can offer the full line of types and models of trailers that set out on the comprehensive catalogue website I designed and built for them. The design and build of the website included writing and rewriting all the content including the details such as individual product specifications tables.

The research and writing of a set of featured blog or news feed items was also required, two of which required technical research and writing.

TruLine Civil case studies

Technical writing & research for TruLine Civil’s ongoing series of Case Studies. The Case Studies are broadly themed around TruLine’s unique civil engineering methodologies as applied to specific projects.

This is the list of case studies I have researched & written, photographed and videoed for TruLine Civil between 2006–2016.

Horizontal infrastructure

Pipes that form the water supply network, the wastewater or sewer network, and the stormwater drainage network. Links open in new browser tab.

01/ Stream Culvert under Embankment, Magdala Link.

02/ Trenchless Technology: Horizontal Directional Drilling – Akaroa Harbour Water Supply Reticulation Upgrade.

03/ Wastewater Main Upgrade Central Christchurch

04/ Blaketown Sewage Separation Scheme, Greymouth, Parts I and II

05/ Trenchless Technology: Mole Ploughing

06/ Prestons Pressure Sewer