Surface Active t-shirts in the spirit of fun.
Surface Active well made in New Zealand t-shirt neck label.
Today you can shop for our New Zealand wildlife art Surface Active t-shirts using this link—use promo code “ARTYKIWI” for a 10% discount.
Back in 1986, as an illustrative graphic designer; I was a design pARTner with Chrissie Terpstra in our in-house garment screenprinting studio and clothing brand, Surface Active Artwear. We learned over the next 17 years that hand-pulled screenprinting is the medium of the hard labouring graphic artist.
Of course we were big fans of the humble t-shirt and by the mid 1980s they had become hot promotional items, garments on the outskirts of fashion, and a relatively new medium for the Graphic Designer’s art. What had for a long time been considered a poor medium for Graphic Design grew to an almost essential one.
All you have to do is walk down the street anywhere in the world since the early 80s to see what a ubiquitous promotional vehicle they have become. If you mail out 100 potential clients a direct mail brochure perhaps 200 people will see it. But mail out, or better yet, sell 100 T-shirts, and assuming they’re at all decent looking, you launch 100 walking billboards.
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