Orana Park Chapman’s Zebra screen prints on front and back of a navy T-shirt

Competition winner: Orana Park promotional T-shirt range

The retail market of the garment trade is tough and the competition for the customer’s discretionary spending dollar demanded the best way of developing Orana Park’s new T-Shirt range be used be used by Chrissie and I for this 1993 design and print project. The challenge had a kick-start as the client was familiar with our New Zealand flora and fauna and International Antarctica Centre wildlife designs. So design pARTner Chrissie Terpstra and I were able to go ahead with confidence and clarity that our design research and development process could proceed to develop a set of highly finished visuals for client presentation.

The presentation visuals of the Orana Park range of T-shirt designs I drew at full size with magic markers. The finished artwork was hand-separated in three or four colours using mixed media; charcoal pencil on coquille board and pen and ink on mylar drafting film.

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Poster Mr Fungus International Comic Mime

Fungustic slaprobatics: a poster for Mr Fungus

A poster for New Zealand‘s loudest mime

After training in London at the Desmond Jones School of Mime and earning a living on the competitive streets of Covent Garden and at various international busking festivals, at age 25 Fergus returned to New Zealand to work full time as an entertainer. He needed a logo and self-promotional publicity kit to enable him to market himself and provide to talent agencies. This poster is a photo montage produced using old school paste up and photolitho methods. Inverting the chair handstand ‘fungustic slaprobatic’ trick into a free-falling Mr Fungus was to play with the audience with a sort of Irish parachute sight gag, and making a poster that could be hung “correctly” upside down and still not make sense.
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Agrimm trichoprotection, Vinevax, Pruning wound dressing, a5 landscape, brochure,

Trichoseal-spray: pruning wound dressing makeover

Vinevax_logo_radiused_256pxMore compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting.
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