Pomeroy’s Press newsletter front page, masthead, leading article, Pomeroy’s family greeting, photo of Steve and Victoria Pomeroy.

Pomeroy’s pub newsletter

The restrained look for Pomeroy’s English style pub newsletter is pure news


THE QUARTERLY POMEROY’S Old Brewery Inn and restaurant newsletter had a name inspired by their brand, “The Pomeroy’s Press”, it was well edited by Chrissie Terpstra who was also chief reporter between 2005–2010 and was designed and laid out with a look that made the news.

The secret of The Pomeroy’s Press is attention to detail in terms of the classic newspaper look, visual hierarchy, placement, spacing and being laid out in cooperation with the editor makes The Pom’s Press newsletter look designed. Its layout is designed to impart the news quickly and sequentially. When pairing the name with a typefont for the masthead I chose the classic look of Goudy Oldstyle. I paired that with Goudy Sans and a heavy Grotesque sans serif for story headings, banners, accents and dropcaps for a newsy look. For the body text classic Goudy Oldstyle light, set tight with a moderate amount of leading gives the look of a dense “read” typical of the newspaper style. Heavy top rules and half-point rules were used between vertical columns, heavier horizontal rules between stories and to “finish” the bottom of the page.

Wild Blue - Pomeroys Pub ‘No Beer Too Far’ logo for their L.R.D.G (Long Range Drinking Group)Adding to the dense structure are good photos, custom illustration, and simple straightforward photocomposites that kept the graphic focus in the newsletter on information, making the stories approachable to the reader and on pro-social fun!

The publication was offset printed in two colours, red and black, and the images were all given a slick duotone treatment to add a little pizazz.

The Pomeroy’s Press issues 18-19, 2008.

The Pomeroy’s Press issues 18 and 19, 2008.

To ensure a seamless experience uniting print and web and to drive customer engagement with their pub website, the content created for The Pomeroy’s Press was used to update the site content to coincide with the newsletter publication every quarter. Victoria’s kitchen seasonal menu, the wine list, craft beer list, calendar of upcoming events, photo galleries of recent events plus selected vividly written stories about local personalities and Pom’s staff were cherrypicked to share. An optimised PDF of each issue of Pom’s Press was also uploaded. Presenting a connected experience to Pom’s customers positively affected the perception of their brand and through a consistent effort over five years created a competitive advantage. MagentaDot Brands helped Pomeroy’s to develop, manage and deliver a contextually relevant and connected experience for customers, creating a unified experience across print & web touch points.

Pomeroy’s Press newsletter front page, masthead, leading article, Pomeroy’s family greeting and list of contents.

Pomeroy’s O.B.I. is a real family owned and operated community based pub

Pomeroy’s is still family-owned and operated, and they pride themselves on being a real community-based pub. Pom’s is comfortable and the locals are friendly, there is always someone to chat to and always something going on entertainment-wise with their acoustic music, jazz, blues and folk music nights, not to mention wine and beer tasting events, quiz nights and other regular special events like the fringe theatre and comedy Laugh-Inn shows and the annual mid-winter Pirate Party.

Two barkeepers, Pomeroys Old Brewery Inn.

Two barkeepers, Pomeroys Old Brewery Inn.

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Mario, wild Orangutan, Borneo

The opportunity to capture wild Orangutan portraits was a rare treat


ORANGUTAN ARE AN ALMOST exclusively arboreal species, so the glimpse we got of this teenage male named Mario, early in the morning from our riverboat before leaving the National Park, dipping in the river and posing like Tarzan on the ground just a few metres away, this was an extraordinary treat.

Back up in the trees Mario gave us a demonstration of how to weave a nest out of branches and leaves.


Date: 2018
Photography: Shaun Waugh

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Wildlife Photo portrait of a Cheetah at Orana Wildlife Park

Where the wild things are

Orana Wildlife Park is a great place for wildlife photography


WILDLIFE PHOTOGRAPHY IS THE GENRE of photography concerned with the documenting of wildlife in their natural habitat, Orana Wildlife Park in Christchurch, is New Zealand’s only open range zoo. Visiting Orana Park therefore offers a unique opportunity for the self-assignment of exercising your photography skills because in the wild animals are difficult to approach, predicting their actions is hit and miss, whereas the animals at Orana Park are not perturbed when viewed from quite close up and because there are mostly no bars or cages capturing great images of them in interesting situations just takes a little patience to be in the right place at the right time.
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Antarctic Centre Adelies on ice Antarctica design on a white and a dark blue T-shirt

Cool T-shirts for Antarctica

WILDLIFE ART FOR THE ANTARCTIC CENTRE – Surface Active design pARTners’ good art achieves standout 1991 competition win

Christchurch is the gateway to Antarctica, has been for well over a century. The International Antarctic Centre was established in 1990, the visitor ‘Antarctic Attraction’ was opened to the public two years later.

Getting Antarctic people to vote on the Antarctic T-shirt designs

In 1991 the Attraction’s “Antarctic shop” merchandising and trading manager invited New Zealand’s leading souvenir T-shirt screen printers to each enter a set of Antarctica T-shirt designs into a competition, speculatively, to be judged and voted on by staff members of the various national Antarctic programmes based in Christchurch—hundreds of world-class scientists, explorers, transport support staff and the likes involved in preparing for their work in Antarctica. The brief was wide open, wildlife art designs, historical designs pertaining to Christchurch’s involvement with the 1912 epic of Captain Scott’s race to the Pole.
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Orana Park Chapman’s Zebra screen prints on front and back of a navy T-shirt

Wildlife Park T-shirts for Africa

Our 1992 competition winners, a range of wildlife art t-shirts that celebrate an international wildlife conservation success story: Orana’s African savannah top five


The retail market of the garment trade is tough, for an open range zoo like Orana Park, with one foot in the quality recreational experience sector and the other in the tourism sector, trading is highly seasonal. The competition for the customer’s discretionary spending dollar and the fact the park is a charitable trust that generates 95% of its income from gate takings and their ‘Trading Post’, demanded that the very best way of developing the Park’s new T-shirt range be used be used for this custom T-shirt design and print project.
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