Dear Surface Dweller,
We’re excited to announce our two online retail stores, the Surface Active global store and the brand new New Zealand-based store! To celebrate this significant stage in the development of our clothing brand we are rewarding our customers with a discount offer.
Links to goods featured in the ad image
Global store links: Adelie penguins, Jewelled gecko, and Kiwi iconic, light colour variant and the Treefern t-shirt, all-over printed.
NZ-based store links: Adelie penguins, Jewelled gecko, and Dolphins leaping, Kaikoura.
Shaun Waugh (boss),
Chrissie Terpstra (bossier)
Noisy, stinky & aggressive in reality but ain’t they cute? This design is a chuckle with penguins coming towards you on the front of the shirt and heading away from you on the back. By the magic of art the white cotton of a plain teeshirt is transformed into Antarctic sea ice so this design is available on white only. The design captures a moment when this group of Adelies were heading to the Ross Sea to feed when suddenly a leopard seal hauled up on the edge of the pack ice on the shore right in front of them. This all-over printed unisex Adelie penguins t-shirt design is only available at the global store.
This imagery tells a tale of a dramatic before and after scene that unfolded when this formation of hungry Adelie penguins hesitated near the edge of the Antarctic sea ice, then they were suddenly faced with a leopard seal on the prowl in the waters just below.
This Adelie penguin all-over print, is available here.
Design firm: Surface Active
Art direction: Design pARTners, Chrissie Terpstra and Shaun Waugh
Client: Surface Active
Graphic designer: Shaun Waugh