Dear Surface Dweller,
We’re excited to announce our two e-stores, the Surface Active global store and the New Zealand-based store! To celebrate this significant stage in the development of our clothing brand we are rewarding our customers with a bonus.
Goods featured in the ad image
Shaun Waugh (boss), Chrissie Terpstra (bossier)
Noisy, stinky & aggressive in reality but ain’t they cute? This design is a chuckle with penguins coming towards you on the front of the shirt and heading away from you on the back. By the magic of art the white cotton of a plain teeshirt is transformed into Antarctic sea ice so this design is available on white only. The design captures a moment when this group of Adelies were heading to the Ross Sea to feed when suddenly a leopard seal hauled up on the edge of the pack ice on the shore right in front of them. This all-over printed unisex t-shirt version of the Adelie penguins Antarctica design is only available at the global store.
This imagery tells a tale of a dramatic before and after scene that unfolded when this formation of hungry Adelie penguins hesitated near the edge of the Antarctic sea ice, then they were suddenly faced with a leopard seal on the prowl in the waters just below.
This Adelie penguin all-over print, is available here.
Design firm: Surface Active
Art direction: Design pARTners, Chrissie Terpstra and Shaun Waugh
Client: Surface Active
Graphic designer: Shaun Waugh