Whether you are launching a new product or wanting a packaging upgrade for an established brand, the goal of packaging design is to attract customers’ attention, connect with them, be memorable, and persuade them to purchase your product over your competitors.
“Silver Cloud” 100% Blue Agave Spirit is the product name originated by MagentaDot Brands for the first release of 30 bottles of New Zealand’s first Pure Agave Tequilana Spirit. Silver Cloud is the brainchild of Master Distiller Terry Knight of Kiwi Spirit Distillery whose idea it was to make a premium small batch 100% Agave […]
Waitui, a Small Batch, Single Malt, Golden Bay Whiskey, is a unique New Zealand made prestige product, one of the few true ‘Honey whiskies’ made in the world today, in Takaka, Golden Bay. Waitui was previously named ‘Bush Whiskey’ so the client thought it required renaming, and I could see how rebranding and packaging to a standard that properly reflects the product would enable it to stand with its new “optics” on an equal footing on competitive retail shelves.
MagentaDot Brands 