Packaging portfolio

6 bottle outer shipping carton. Two colour flexography.

Pomeroy’s on Kilmore custom bathroom product range packaging.

Two bottles of Silver Cloud at the Nelson launch event.

Arts Centre Market | Rebrand

Unique Vinevax packaging is pleasing to its audience with its clarity and highly readable well laid out typography.

Final packaging using supplied elements as briefed. My contribution is the overall layout, photo composites, and the one-page capabilities brochure on the reverse of the package.

Blue and yellow youthful and fresh colour concept, easy monoline expressive modern illustration with legacy logo. Positioning statement and Illustration express single-minded proposition of injury prevention for computer users. Strong colour blocking distinctive from competition, thereby avoiding brand parity on the shelf.

Blue and yellow youthful and fresh colour concept, front panel of carton fold-out reveals details of software capabilities.

Light and lively collage concept, strong sans-serif WorkPace logo upgrade. Messaging expresses single-minded proposition of injury prevention for computer users. Truth to materials, visual elements of the software, exercises and emoticons portrayed in the collage grid. Short copy encourages a brisk easy engagement. Evolutionary upgrade to niche logo to strengthen.

Blue and yellow fresh, youthful colour concept, clean, strong sans-serif font WorkPace logo redesign. Positioning statement shifts focus from RSI disease cure to intelligent RSI prevention. Truth to materials, visual elements of the software, 8bit icons, form the lively collage. Clearcut typist has undivided focus. Short copy encourages a brisk engagement. Strengthened Niche logo to compare and contrast with legacy one.

Clean minimalist white space blue yellow accent colour concept, legacy logo. Messaging shifts focus to express injury prevention for computer users. One page brochure on back contrasts with the front’s clear-cut image and white space which places undivided focus on purpose of software. The back encourages engagement in competitive evaluaton instore.

MyoPace EMG Equipment for Physiotherapy carton.

MyoPace flexographic printed outer-shipping carton. Printed one colour, black, onto recycled corrugated Kraft board. Due to rough irregular surface of board medium to coarse halftones are required at no more than 65 line screen. The 27.5 line screen used for the EMG device creates an “organic” recycled look.

Whether you are launching a new product or wanting a packaging upgrade for an established brand, the goal of packaging design is to attract customers’ attention, connect with them, be memorable, and persuade them to purchase your product over your competitors. For this purpose, packaging design must do more than simply inform your customers, it must also elicit emotions. Well designed packaging is attractive, impresses with its creativity and looks beautiful both on & off the shelf.

Engaging the principles of successful branding

Successful brands have to address the target audience’s needs. The best brands provide visual triggers to connect with consumers’ subconscious desires. Before beginning to develop a proprietary visual language for a client’s product or service it is first necessary to identify how best to connect with them. This process begins with the effort to understand through the discipline of research and compel through messaging and key visual design elements. Disciplining creativity begins with a visual review of fitting visual themes that can focus on my client’s markets’ needs. Disciplined creativity is the most powerful tool in the my branding toolkit, beginning with the framework of The Creative Brief.

READ MORE ABOUT THE CREATIVE BRIEF