Packaging portfolio

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Packaging portfolio

Waitui Individual Gift Carton showing the duplex concept of the design
Waitui Single Malt Manuka Honey Golden Bay Whiskey packaging label
Waitui Single Malt Manuka Honey Golden Bay Whiskey full packaging label system, front, back and top. Waitui is a small batch Whiskey, barrel aged 4 years. Hand crafted in Takaka, New Zealand.
Draft design for 6 bottle shipping carton. Front view. Packaging.
6 bottle outer shipping carton. Two colour flexography.
Pomeroy’s on Kilmore Boutique Accomodation custom bathroom product range packaging.
Pomeroy’s on Kilmore custom bathroom product range packaging.
Herb_Centre_Logo_packaging_label-05
Herb_Centre_Logo_packaging_label-03
Herb_Centre_Logo_packaging_label-04
Waitui Single Malt Manuka Honey Golden Bay Whiskey 100ml sample bottle label mockup. Sample bottles are a useful sales and marketing premium at the launch event and in ongoing marketing and promotional efforts.
Thornalley’s Handcrafted Premium Fruitcake. Be prepared to indulge! Full colour printed metal tin.
Thornalley’s Handcrafted Premium Fruitcake. Be prepared to indulge! Full colour printed metal tin.
Thornalley’s Handcrafted Premium Fruitcake. Be prepared to indulge! Full colour printed metal tin.
Thornalley’s Handcrafted Premium Fruitcake. Be prepared to indulge! Full colour printed metal tin.
Thornalley’s Handcrafted Premium Fruitcake. Be prepared to indulge! Full colour printed metal tin.
Thornalley’s Handcrafted Premium Fruitcake. Be prepared to indulge! Full colour printed metal tin.
Silver Cloud packaging
Two bottles of Silver Cloud at the Nelson launch event.
Silver Cloud, 100% Blue Agave Spirit, Terry Knight
100ml sample bottle label, Te Kiwi Silver Cloud 100% Blue Agave, cultivated and small batch distilled in Golden Bay. Spirit of Aotearoa, Product of New Zealand. 40% Alc/Vol, 100 ml, www.tekiwi.co.nz. Sample bottles of TeKiwi are a useful sales and marketing premium in ongoing marketing and promotional efforts.
Atopis_Therapeutics_3-product-composite-1
Atopis-Anti-Age_Tube-draft-1
Arts Centre Market logo applied to large Kraft paper shopping bag
Arts Centre Market | Rebrand
Agrimm trichoprotection, Vinevax, Pruning wound dressing, self-adhesive label, foil pouch, vacuum pack
Unique Vinevax packaging is pleasing to its audience with its clarity and highly readable well laid out typography.
Vinevax, pruning wound dressing foil pouch packaging
WorkPace Ergonomic resting software final packaging.
Final packaging using supplied elements as briefed. My contribution is the overall layout, photo composites, and the one-page capabilities brochure on the reverse of the package.
WorkPace Ergonomic resting software draft packaging concept 3D digital rendering.
Blue and yellow youthful and fresh colour concept, easy monoline expressive modern illustration with legacy logo. Positioning statement and Illustration express single-minded proposition of injury prevention for computer users. Strong colour blocking distinctive from competition, thereby avoiding brand parity on the shelf.
WorkPace Ergonomic resting software draft packaging concept 3D digital rendering.
Blue and yellow youthful and fresh colour concept, front panel of carton fold-out reveals details of software capabilities.
WorkPace Ergonomic resting software draft packaging concept 3D digital rendering.
Light and lively collage concept, strong sans-serif WorkPace logo upgrade. Messaging expresses single-minded proposition of injury prevention for computer users. Truth to materials, visual elements of the software, exercises and emoticons portrayed in the collage grid. Short copy encourages a brisk easy engagement. Evolutionary upgrade to niche logo to strengthen.
WorkPace Ergonomic resting software draft packaging concept 3D digital rendering.
Blue and yellow fresh, youthful colour concept, clean, strong sans-serif font WorkPace logo redesign. Positioning statement shifts focus from RSI disease cure to intelligent RSI prevention. Truth to materials, visual elements of the software, 8bit icons, form the lively collage. Clearcut typist has undivided focus. Short copy encourages a brisk engagement. Strengthened Niche logo to compare and contrast with legacy one.
WorkPace Ergonomic resting software draft packaging concept 3D digital rendering.
Clean minimalist white space blue yellow accent colour concept, legacy logo. Messaging shifts focus to express injury prevention for computer users. One page brochure on back contrasts with the front’s clear-cut image and white space which places undivided focus on purpose of software. The back encourages engagement in competitive evaluaton instore.
Packaging carton for MyoPace EMG Equipment for Physiotherapy
MyoPace EMG Equipment for Physiotherapy carton.
MyoPace outer-shipping carton. Printed one colour, black, onto corrugated Kraft board.
MyoPace flexographic printed outer-shipping carton. Printed one colour, black, onto recycled corrugated Kraft board. Due to rough irregular surface of board medium to coarse halftones are required at no more than 65 line screen. The 27.5 line screen used for the EMG device creates an “organic” recycled look.

Whether you are launching a new product or wanting a packaging upgrade for an established brand, the goal of packaging design is to attract customers’ attention, connect with them, be memorable, and persuade them to purchase your product over your competitors. For this purpose, packaging design must do more than simply inform your customers, it must also elicit emotions. Well designed packaging is attractive, impresses with its creativity and looks beautiful both on & off the shelf.

Engaging the principles of successful branding

Successful brands have to address the target audience’s needs. The best brands provide visual triggers to connect with consumers’ subconscious desires. Before beginning to develop a proprietary visual language for a client’s product or service it is first necessary to identify how best to connect with them. This process begins with the effort to understand through the discipline of research and compel through messaging and key visual design elements. Disciplining creativity begins with a visual review of fitting visual themes that can focus on my client’s markets’ needs. Disciplined creativity is the most powerful tool in the my branding toolkit, beginning with the framework of The Creative Brief.

READ MORE ABOUT THE CREATIVE BRIEF

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