Waitui Individual Gift Carton mockup showing the duplex concept of the design. Designing the packaging in two parts delivers the particularly valuable benefit in the competitive environment of the retailer’s display shelves of effectively doubling the size and doubling the impact of the Waitui packaging next to its competitors.
Printed in 4 colours, including rich black and double-hit metallic gold, using litho-laminate method. Finished with matt laminate and spot UV overgloss matched to the gold and silver.