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Hi, my name is Shaun Waugh and I have designed a lot of good websites, logos and print.

Working from Christchurch in New Zealand, MagentaDot Brands is my independent design consultancy that creates successful brands based on universal design principles. My approach is based on a strategic, well researched methodology and delivers corporate identities that will still be suitable years from now.

Studio overview

I build brands. With a well suited identity, an attractive and useful website, your business is in a position to better connect with your clients. Since 2009, MagentaDot Brands has offered a full range of branding services within a highly transparent production workflow. My classic graphic design and advertising background has honed my skills working for diverse clients, large and small, in New Zealand and abroad.

My methodology

I support businesses in their outgoing marketing communications needs. My method is based on researching their current status and that of their market. From an informed objective grounding, backed by relevant facts, the essential qualities that will strengthen their branding are defined.

Whether yours is an established firm looking to reposition your logo design or a start–up in need of a company name, logo and website to launch your business, I can help. By listening to clients and striving to understand their business and their customer’s needs, creative solutions are developed, followed by consulting on how they will be useful. My pride is in delivering desired results to clients and exceeding expectations.

Craftsmanship says quality

Craftsmanship is attention to detail. Well-crafted design is more professional and that is achieved by attending to the fit and finish of the work to make it beautiful as well as useful. Approaching every design project with humility is paramount, I don’t pretend to know what I don’t know about a client’s business. This approach means the creative work emerges from the project brief, not preconceived ideas, and that makes each design tailored to meet customer needs and the process of origination mutually enjoyable.

Testimonials and client praise

“As you know we are extremely happy with the whole makeover project and the end results and continue to receive many direct compliments and endorsements for the new look. The “Kiwi Gothic” image of Sally and I is also continuing to gather recognition from both the Yellow pages and the exterior signage. We are looking […]

Client praise Silver Cloud, 100% Blue Agave Spirit, Terry Knight

Shaun is experienced and skilled in both graphic design and artwork and in research and writing particularly with regard to tender bid document presentation and the Civil Engineering Case Studies on our TruLine Civil website. We have found all of this very valuable when preparing our Expression of Interest and Civil Engineering tender bid documents. […]

Geoff Powell TruLine Civil. On-the-job portraits; Geoff Powell.