Welcome

Hello, my name is Shaun Waugh and I have designed a lot of good websites, logos, print.

Working from Christchurch in New Zealand, MagentaDot Brands is my independent design consultancy that creates successful brands based on universal design principles. My approach is based on a strategic, well researched methodology and delivers corporate identities that will still be suitable years from now.

Also, since the 80s, have worked along with my design pARTner, Chrissie Terpstra, on our clothing brand Surface Active—the New Zealand nature t-shirt company. From 1986–2002 we hand screen-printed t-shirts for men, women and kids. Now, post 2020 lockdown, you can shop for our wildlife t-shirts at our international online retail store, SurfaceActive.NZ, or our New Zealand-based store. Now it’s summer you can shop at our New Brighton Seaside Market stall every Saturday in the New Brighton mall, or check out our shirts at our local t-shirt printer and retail store, Pier People, 103 Seaview Road New Brighton (Tuesday—Sunday). You can also view our original art prints and clothing at our exhibition at Down by the Sea—The New Brighton Art and Craft Collective, 105 New Brighton Mall (Monday–Saturday). Browse here to view our large format original prints.

Studio overview

I build brands. With a well suited identity, an attractive and useful website, your business is in a position to better connect with your clients. Since 2009, MagentaDot Brands has offered a full range of branding services within a highly transparent production workflow. My classic graphic design and advertising background has honed my skills working for diverse clients, large and small, in New Zealand and abroad.

My methodology

I support businesses in their outgoing marketing communications needs. My method is based on researching their current status and that of their market. From an informed objective grounding, backed by relevant facts, the essential qualities that will strengthen their branding are defined.

Whether yours is an established firm looking to reposition your logo design or a start–up in need of a company name, logo and website to launch your business, I can help. By listening to clients and striving to understand their business and their customer’s needs, creative solutions are developed, followed by consulting on how they will be useful. My pride is in delivering desired results to clients and exceeding expectations.

The power of visual communication is the ability to…

Talk less.

Although I’ve worked on many high-profile projects, I strive to give equal attention to the more commonplace assignments and small business clients. This is the visual minutiae—the directional signs, capabilities brochures, websites, product packaging, corporate collateral, After almost 40 years of practice, I am still excited by that challenge and the possibilities each new project presents.

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Craftsmanship says quality

Craftsmanship is attention to detail. Well-crafted design is more professional and that is achieved by attending to the fit and finish of the work to make it beautiful as well as useful. Approaching every design project with humility is paramount, I don’t pretend to know what I don’t know about a client’s business. This approach means the creative work emerges from the project brief, not preconceived ideas, and that makes each design tailored to meet customer needs and the process of origination mutually enjoyable.

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Testimonials

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