This format, a 12 page booklet with a strong cover and use of solid colour throughout, is inviting, and looks consistent from page to page. By clear-cutting the product photos up to 8 products are laid out on a page using an orderly grid.
This strong profile, whether pored over or read at a glance, for MTC Equipment approached the SDC export manager and the company board in a direct, friendly and transparent way that built trust.
Steve Jobs: “I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career—it’s a life”
Indeed.
Make the work beautiful. Make it simple. Make it clear. Posters put it out there.
As design pARTners in the visual arts Chrissie Terpstra and I applied our teeshirt design skills to everything from promoting small businesses and one-time events, to our Surface Active wildlife art, Kiwiana and nuclear free collections.
These are the t-shirts the Velocette Racing New Zealand team took to the I.O.M. as souvenir items for sale and as promotional souvenir give-aways.
MagentaDot Brands 