Waitui single malt whiskey

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Waitui single malt whiskey

Waitui Single Malt Manuka Honey Golden Bay Whiskey full packaging label system, front, back and top. Waitui is a small batch Whiskey, barrel aged 4 years. Hand crafted in Takaka, New Zealand.
Waitui Individual Gift Carton showing the duplex concept of the design
Waitui Single Malt Manuka Honey Golden Bay Whiskey packaging label
Draft design for 6 bottle shipping carton. Front view. Packaging.
6 bottle outer shipping carton. Two colour flexography.
Waitui Single Malt Manuka Honey Golden Bay Whiskey 100ml sample bottle label mockup. Sample bottles are a useful sales and marketing premium at the launch event and in ongoing marketing and promotional efforts.
Promotional merchandise. Waitui Whiskey glasses are swag for use as a giveaway at the promotional launch or in ongoing marketing and communications programmes. They promote Waitui Golden Bay Whiskey and will be used in future marketing campaigns.
Trio of Waitui Single Malt Honey Golden Bay Whiskey pull-up banners based on the gift carton design for use at the Waitui product launch, and in future promotional instore displays and trade shows.
Perspective view of “Waitui Single Malt Golden Bay Whiskey” attractively branded promotional black and gold sports car along with one of Waitui’s distinct message pillars “Discover the Ultimate New Zealand Single Malt Honey Whiskey”. The promotional vehicle is intended to build excitement and anticapation around the launch event and beyond.
Promotional luxury vehicle graphics.
Front of Waitui screenprinted promotional tshirt. “Waitui Single Malt Golden Bay Whiskey”. Promotional products are a form of advertising that gets your brand noticed and delivers excellent engagement.
Back of Waitui screenprinted promotional tshirt. “Discover the Ultimate New Zealand Single Malt Honey Whiskey.”
Back of Waitui tshirt. “Discover the Ultimate New Zealand Single Malt Honey Whiskey.”
Kiwi Spirit / Whiskey Galore co-branded launch event invitation. Front and rear view of digitally printed full colour two sided DL card mock up. “Discover the Ultimate New Zealand Single Malt Honey Whiskey”.
DL Launch invitation.

Waitui logo

Waitui, a Small Batch, Single Malt, Golden Bay Whiskey, is a unique New Zealand made prestige product, one of the few true ‘Honey whiskies’ made in the world today, in Takaka, Golden Bay. Waitui was previously named ‘Bush Whiskey’ so the client thought it required renaming, and I could see how rebranding and packaging to a standard that properly reflects the product would enable it to stand with its new “optics” on an equal footing on competitive retail shelves. The result of my originating the new name, the rebrand and repackaging is that it, combined with a great product, has been consistently outstanding at increasing the client’s bottom line; greatly increasing sales volume, profitability, and its fitness for purpose has enabled the product at last to be wholesaled and distributed to prestige Whisky specialist retailers nationwide such as Whiskey Galore in Christchurch, and the export market has been beckoning. My recipe for packaging success that I share to help my clients launch their products in a cost effective and timely way, to budget and on time, is to answer a few questions set out here.

The calligraphic Tui logo is an attractive combination of hand-lettering and digital illustration, the resulting rhythmic emblem, and the prestige black and gold colour theme creates an overall dynamic and sharp effect.

The saying goes in business “it’s the packaging that sells the product for the first time, but it’s what’s inside that sells the package  the second time.”

If you are clear about where you want to go with your branding and/or packaging project contact me here for great service and a reasonable fee structure.


Credits


Printer –  labels: mrlabels
Printer – gift carton & miniature labels: Croft Printing Limited
Printer – 6 x shipping outer: Charta packaging
Font credits: Clarendon, ITC Edwardian Script

-40.854483 172.806211

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