Waitui single malt whiskey

6 bottle outer shipping carton. Two colour flexography.

Promotional luxury vehicle graphics.

Back of Waitui tshirt. “Discover the Ultimate New Zealand Single Malt Honey Whiskey.”

DL Launch invitation.

Waitui, a Small Batch, Single Malt, Golden Bay Whiskey, is a unique New Zealand made prestige product, one of the few true ‘Honey whiskies’ made in the world today, in Takaka, Golden Bay. Waitui was previously named ‘Bush Whiskey’ so the client thought it required renaming, and I could see how rebranding and packaging to a standard that properly reflects the product would enable it to stand with its new “optics” on an equal footing on competitive retail shelves. The result of my originating the new name, the rebrand and repackaging is that it, combined with a great product, has been consistently outstanding at increasing the client’s bottom line; greatly increasing sales volume, profitability, and its fitness for purpose has enabled the product at last to be wholesaled and distributed to prestige Whisky specialist retailers nationwide such as Whiskey Galore in Christchurch, and the export market has been beckoning. My recipe for packaging success that I share to help my clients launch their products in a cost effective and timely way, to budget and on time, is to answer a few questions set out here.

The calligraphic Tui logo is an attractive combination of hand-lettering and digital illustration, the resulting rhythmic emblem, and the prestige black and gold colour theme creates an overall dynamic and sharp effect.

The saying goes in business “it’s the packaging that sells the product for the first time, but it’s what’s inside that sells the package the second time.”

If you are clear about where you want to go with your branding and/or packaging project contact me here for great service and a reasonable fee structure.

Credits

Printer – labels: mrlabels
Printer – gift carton & miniature labels: Croft Printing Limited
Printer – 6 x shipping outer: Charta packaging
Font credits: Clarendon, ITC Edwardian Script

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