Volvo excavator, Ripper mole ploughing, State Highway 1

Writing & Research: Technical

MTC equipment newsfeed

MTC Equipment are Chieftain Trailers’ New Zealand distribution, sales and service agent offering custom designed and made trailers direct from the Irish manufacturer to their New Zealand customers. Because of Chieftain’s commanding size in the European market MTC can offer the full line of types and models of trailers that set out on the comprehensive catalogue website I designed and built for them. The design and build of the website included writing and rewriting all the content including the details such as individual product specifications tables.

The research and writing of a set of featured blog or news feed items was also required, two of which required technical research and writing.

The MTC Equipment blog or newsfeed is displayed in the bottom frame of the homepage layout. The slider contains 5 marketing communications mini-adverts and the middle frame contains quick links to trailer category header pages.

List of TruLine Case Studies

Technical writing & research for TruLine Civil’s ongoing series of Case Studies. The Case Studies are broadly themed around TruLine’s unique civil engineering methodologies as applied to specific projects.

This is the list of case studies I have researched & written, photographed and videoed for Geoff Powell of TruLine Civil between 2006–2016.

Horizontal infrastructure

Pipes that form the water supply network, the wastewater or sewer network, and the stormwater drainage network. Links open in new browser tab.

01/ Stream Culvert under Embankment, Magdala Link.

02/ Trenchless Technology: Horizontal Directional Drilling – Akaroa Harbour Water Supply Reticulation Upgrade.

TruLine Civil excavating Barbadoes Street, new waste water main pipe lay, linear metre record setting day. Post quake horizontal infrastructure rebuild, central city Christchurch.

03/ Wastewater Main Upgrade Central Christchurch

04/ Blaketown Sewage Separation Scheme, Greymouth, Parts I and II

05/ Trenchless Technology: Mole Ploughing*

06/ Prestons Pressure Sewer

ICT Horizontal infrastructure

Fibre-optic cable laying to install Ultra Fast Broadband networks.

07/ Ultra-Fast Broadband Initiative Roll Out, Nelson. Hydraulic Excavation video.

08/ Project KAREN UFB Cable Lay. Port Underwood, Makikihi, Leith Valley.

Project KAREN (Kiwi Advanced Research and Education Network) links all New Zealand’s Tertiary and Crown Research Institutions via UFB from Auckland to Invercargill.

Volvo excavator, Ripper mole ploughing, State Highway 1

October 2010. Geoff Powell supervising the laying of Ultra Fast Broadband cable on SH1 near Makikihi. Part of Project KAREN (Kiwi Advanced Research and Education Network) linking all Tertiary and Crown Research Institutes.

Civil Structures

TruLine’s experience spans the professional disciplines of structural, civil and transport engineering in the assembly and building of bridges, streets, townscapes & landscapes – the substructures, superstructures and the horizontal infrastructure in-between.

09/ New Civil Structure: A Reinforced Earth® retaining wall, part of the Wigram–Magdala Link Highway upgrade, Christchurch.

10/ Arthurs Pass Bus Terminal siteworks.

11/ Akaroa Pole Retaining Walls.

12/ SH73 Arthurs Pass (Mingha Bluff realignment). Precast concrete box culvert installation beneath main trunk railway on Otira river bed.

TruLine Civil works against the clock to place a new 2.5m square culvert beneath the main trunk railway on bed of the Otira River, high in the Southern Alps near Arthurs Pass.

Land development

13/ Iveagh Bay Terraces | Lake Brunner.

14/ Punakaiki Resort site works.

15/ Mountainview Estates Westport.*

Roading Horizontal infrastructure

Roads, bridges, culverts including walls, roading structures and utility work not meeting the definition of vertical.

16/ Rocksaw Road Widening, Matiri Narrows near Murchison (Rocksaw road widening video).

17/ Maruia Highway resurfacing, Lewis Pass.

18/ Woolhouse Creek Bridge Replacement, West Coast Highway.*

19/ Rock Anchor & Drilled Pile Retaining Wall, Lewis Pass Highway.*


*Photographs from TruLine Archive


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Credits


Client: TruLine Civil
Category: Civil Engineering
Website Content management: MagentaDot Brands.
Web design, Web coding & CMS customisation: DMM [Dynamic Multipmedia] 
Disciplines: Brand and identity systems design, Technical writing, photography, icon design, digital illustration, Web content management


©magentadot brands

Hidden Gems set of 3 escorted tour direct mail brochures, 2009 direct mail campaign to Pionair’s past traveller database and affluent travel agents in the U.S. and the rest of the world, this set of brochures comprises; Hidden Gems of New Zealand, Secrets of Southern Australia and Spirit of Papua New Guinea

“Hidden Gems” direct mail campaign

Pionair logo, rebrandDefining and evolving Pionair’s corporate identity. Pionair was one part private air charter firm, owning aircraft, employing pilots and aircrew, the other part an affluent travel firm, inbound travel wholesaler and tourism operator, my job of in-house designer, art director and founder of Pionair’s in-house “Propellor Studio” was the best of design jobs.

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The initiation of the design process for client departments within the firm;

  • air charter,
  • escorted group travel,
  • free inboard travel,

was based on a collaborative designer-client relationship. Not being from an aviation, air charter or travel background diligent research through my own learning programmes relating to each new project I was designing or writing was key to composing compelling communications. Understanding the travel industry background and customer drivers was essential. This research was backed by print cost estimation, and formal presentations. The printed campaign components were sometimes colour digitally printed and bound in-house. If not I took responsibility for the design and print production, out-sourcing of offset litho printing, signage, or web design.

Get involved, ask the right questions, work collaboratively

The design development phase with in-house clients was collegial, design strategies were expertly discussed and explored, draft design solutions were evaluated by the presentation of preliminary design visuals or comps. By a process of client designer consensus building we developed the rationale for the final selection. Once the rationale was settled for projects I was able to implement the design, artwork and copywriting (as required) with single-minded creative direction. The application and implementation of the identity system was planned and followed coherent guidelines. Custom Word document templates were developed, the house set of typefaces installed on colleague’s computers, a library of digital assets was developed and curated containing images, maps and infographics.

The five years of being in-house creative designer for Pionair was preceded by two years of their brand management; design, art direction, artwork and print production of their marketing collateral in an independent creative studio. Out of this evolved considerable knowledge and experience and as this “Hidden Gems” exposition demonstrates, a Corporate I.D. System of clarity and conciseness that yielded measurable sales and marketing results.

If you think a well planned corporate identity system design with well developed manuals and guidelines might be a good strategy for your firm contact me here.

Hidden Gems set of 3 escorted tour direct mail brochures, 2009 direct mail campaign to Pionair’s past traveller database and affluent travel agents in the U.S. and the rest of the world, this set of brochures comprises; Hidden Gems of New Zealand, Secrets of Southern Australia and Spirit of Papua New Guinea

The Hidden Gems set of 3 escorted tour direct mail brochures. The brochures formed a 2009 direct mail campaign to Pionair’s past traveller database and affluent travel agents in the U.S. and the rest of the world. This set of brochures comprising Hidden Gems of New Zealand, Secrets of Southern Australia and Spirit of Papua New Guinea was a component of the kit of promotional material supplied to Pionair’s leading agents in the U.S.. The agents’ kit also included the “Unparalleled Journeys” affluent travel booklet.


Description


Project name: “Hidden Gems” direct mail campaign, 3 x A3 Z-fold brochures.
Disciplines:
Brochure design / Digital printing (in-house) / Print production (offset litho) / Promotional design and advertising / Type design
Client (Industry): Pionair Unparalleled Journeys (Travel & tourism)
Format: Booklet / Brochure / Digital Illustration / Direct mail / Illustration / Map
Date: 2009


Credits


Printer: Croft Print Limited
Design firm:
Pionair Propellor Studio (in-house)
Copywriter: Rae Wakefield Jones / Tim Scott
Art director / designer / print production: Shaun Waugh
Photographers: Pionair travelers, Papua New Guinea Tourism, Christopher Michael
Client: Pionair Group Travel / Escorted Tours business group (Tim Scott)
Type Credit: Avant Garde, Avant Garde Condensed


©magentadot brands

Bill Biber flying around the sweeper at Teretonga aboard the Big Velo 500.

Velos at the Burt 2015: Megaphones on Bluff Hill

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.This post and the following 5 contain galleries that cover the motorcycle racing for the Classic Pre ‘63 class, with telescopic forks from the 50s–60s, and the Classic Pre ‘63 class with girder forks from the 30s and 40s at the 10th Anniversary Burt 2015.

The girder forks class features Phil Price’s superb collection of original 70–80 year old Velocette racing machines, race-prepped and in fine fettle due to the knowledge and care of Wellington Velo man, Nic Thomson, and deftly ridden by Bill, Cloud, Chris and Phil. The photos document  3 of the Burt’s 6 events at the tenth anniversary Burt Munro Challenge in November 2015 that these machines were entered in, kicking off proceedings on Thursday 26th Nov with the Bluff Hill NZ National Hill Climb championships.

The Teretonga Circuit Races & Practice Day spanned Friday–Saturday and the event culminated in the hugely successful new Honda Invercargill Street Races on Sunday 29th.

The trio of cammy 350cc KTTs and the Velocette “Big Velo” 500 competed in the Pre ‘63 (with girder forks) Class along with Neville Mickleson’s KTT, Francie Winteringham and Rhys Wilson’s Rudges, a Triumph an Indian and other famous marques pictured below. Riders from the VRNZ camp, Chris Swallow and Cloud Craig-Smith also raced machines in the Classic Pre ‘63 class, and the Post Classic Pre ‘72 class, at Teretonga and the Street Races.

VRNZ Team leader Phil Price with Graham Peter’s Bluff HIll Climb Pre ‘63 Class sash at the Anchorage Pub, venue for the debrief after the event on Thursday evening.

VRNZ Team leader Phil Price with Graham Peters’ Bluff HIll Climb Champs Pre ‘63 Class sash at the Anchorage Pub, venue for the debrief after the event on Thursday evening.

 

All of the Classes of motorcycles that raced at the 2015 Burt at the Hillclimb, Teretonga and the street races will be added as time permits.

I’d like to thank all the riders who put it all on the line, their support crews, the event marshalls, organisers, admin and sponsors that made the 10th Burt such a festive, thrilling spectacle.

Finally kudos to Nic Thomson for the outstanding achievement of developing, race prepping and fettling the four Classic Girder Velos that achieved five historic wins at the 2015 Burt and acknowledge the remarkable fact also that all bar-one of these 80 year olds both started and finished every event entered over the four thunderous days in November 2015.


NZ Hill Climb Champs: Megaphones on Bluff Hill

Big Velo 500, Bill Biber, Bluff HIll Climb, Burt Munro Challenge, Flagstaff Road, Motupohue, New Zealand, NZ Hill Climb Champs, Rider 4, Velocette Big Velo 500

Bill Biber aboard the 1934 “Big Velo” 500 rounds corner 5 on his first timed run.

Flagstaff Road is a steep 1.4 km public road that snakes its way up Bluff Hill. With a few short straights, tortuous curves flanked by rocky cliffs, steep drops and demanding surface conditions that includes a small stream running across the exit of corner four the Bluff Hill course was a formidable challenge with which to kick off the start of A Decade of the Burt. After the Marshall’s briefing, Machine Scrutineering and Riders’ Meeting the Hill Climb event started at 09:40 Thursday morning with a series of two practice runs up Flagstaff Road for each competitor before competition commenced. The competition consisted of a couple of official timed runs for competitors in each class entered.

Map of The Bluff NZ Hill Climb Championships 1.4 km course showing photography locations.

The Bluff NZ Hill Climb Championships 1.4 km course map showing gallery photography locations.

Race Programme

  • Classic Pre ‘63 (including Girder fork Classics)
  • Classic Pre ’82
  • Classic Pre ‘89
  • Open Class (including a sidecar)
  • Up to 600cc
  • ATV Quad

For VRNZ in the Classic Pre ‘63, Girder fork class Rider 4 Bill Biber (1934 “Big Velo”) and Rider 197 Phil Price (1934 KTT) were competitors. Also in the camp was the Pre ‘63 Hill Climb class-winning Rider 85 Graham Peters (1958 BSA Goldstar) who won the Classic Pre ‘63 class in 55.41 secs, not too shabby considering the fastest time of the day was set at 46.64 secs by Tony Rees aboard his Open Class 2013 Honda CBR 1000.

The Classic Pre ‘63 girder fork Velos on the Start line and rounding Corner 1

Bluff HIll Climb, Burt Munro Challenge, Flagstaff Road, Velocette KTT 350, Velocette KTT MK VIII, Motupohue, New Zealand, NZ Hill Climb Champs, Phil Price, Rider 197

Phil Price enters Corner 1 aboard the ‘cammy’ 350cc 1934 Velocette KTT MK VIII

In this gallery are three girder fork machines;

  • Rider 197 – Phil Price – 1934 Velocette KTT MKIV
  • Rider 95 – Neville Mickleson – 1932 Velocette KTT MKIV
  • Rider 63 – Francie Winteringham – 1930 Rudge TT Rep 500

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The Classic Pre ‘63 girder fork machines rounding Corner 5

Bluff HIll Climb, Burt Munro Challenge, Flagstaff Road, Velocette KTT 350, Velocette KTT MK VIII, Motupohue, New Zealand, NZ Hill Climb Champs, Phil Price, Rider 197

Phil Price roars around Corner 5 aboard the 1934 KTT MKIV at the 2015 Burt Munro NZ Hill Climb Champs time trial.

This gallery features five girder fork machines;

  • Rider 4 – Bill Biber – 1934 Velocette ‘Big Velo’ 500
  • Rider 197 – Phil Price – 1934 Velocette KTT MKIV
  • Rider 63 – Francie Winteringham – 1930 Rudge TT Rep 500
  • Rider 36 – Rhys Wilson – 1937 Rudge Ulster 500
  • Rider 95 – Neville Mickleson – 1932 Velocette KTT MKIV

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The final turn: Classic Pre ‘63 girder class approach tortuous Corner 6

Big Velo 500, Bill Biber, Bluff HIll Climb, Burt Munro Challenge, Flagstaff Road, Motupohue, New Zealand, NZ Hill Climb Champs, Rider 4, Velocette Big Velo 500

Bill Biber enters the final turn at the top of Flagstaff Hill aboard the Big Velo 500.

This gallery features four girder fork machines;

  • Rider 4 – Bill Biber – 1934 Velocette ‘Big Velo’ 500
  • Rider 95 – Neville Mickleson – 1932 Velocette KTT MKIV
  • Rider 63 – Francie Winteringham – 1930 Rudge TT Rep 500
  • Rider 36 – Rhys Wilson – 1937 Rudge Ulster 500

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Classic Pre ‘63 Class winner BSA Goldstar 500 flies up Bluff Hill in in 55.41 secs.

Bluff Hill, Bluff HIll Climb, BSA Goldstar 500, Burt Munro Challenge, Flagstaff Road, Graham Peters, Motupohue, New Zealand, NZ Hill Climb Champs, Rider 85

The 1958 BSA Goldstar with Graham Peters, Pre ‘63 Class winner aboard, flies out of Corner 5 on his way to an impressive 55.41 second finish.

Graham Peters aboard his BSA Goldstar 500 from start to finish of the tortuous Bluff Hill Climb.

  • Rider 85 – Graham Peters – 1958 BSA Goldstar>

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Classic Pre ‘63 Class and Post Classic Pre ‘72 competitors’ gallery

Bluff Hill, Bluff HIll Climb, Burt Munro Challenge, Kevin Ryan, Motupohue, New Zealand, NZ Hill Climb Champs, Rider 18, Triumph Bonneville 800

Kevin Ryan exits Corner 5 aboard his 1966 Triumph Bonnie 800.

Kevin Ryan & Bruce Aitken’s runs up Bluff Hill from start to finish.

  • Rider 18 – Kevin Ryan – 1966 Triumph Bonneville 800
  • Rider 238 – Bruce Aitken – Triton Triton 650

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Velocette Motorcycle Pit culture at the NZ Hillclimb champs

Big Velo, Bluff Hill climb, pits

The Big Velo in fine fettle, Pit Lane, Pearce Street, Bluff.

Pit Lane, Pearce Street, adjacent to the Start line.


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CREDITS:


Words: Shaun Waugh
Photography & Desktop publishing: Shaun Waugh


©magentadot brands

BSA Goldstar 500, Burt Munro Challenge, Chris Swallow, Classic Pre ‘63, Rider 32, Teretonga Circuit races

Teretonga Pre ‘63 & Post Classic Pre ‘72

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.This gallery features 9 machines from two classes ranging from Bill James’ 1954 AJS 7R 350, to Paul Register’s 1972 Triton Norton Triumph 750, and Chris Swallow’s second of 3 rides at the Burt, the 1959 BSA Goldstar 500. In the feature image Chris Swallow sweeps through the Castrol curves astride the BSA Goldstar 500.

  • Rider 9 – Paul Riley – 1966 Honda RC181r 500
  • Rider 18 – Kevin Ryan – 1966 Triumph Bonneville 800
  • Rider 32 – Chris Swallow – 1959 BSA Goldstar 500
  • Rider 45 – Peter Mills – 1962 Norton 650 SS
  • Rider 85 – Graham Peters – 1958 BSA Goldstar
  • Rider 128 – Stuart McElrea – 1963 Triumph 5TA 500
  • Rider 141 – Bill James – 1954 AJS 7R 350
  • Rider 168 – Butch Woods – 1970 Norton Commando 750
  • Rider 231 – Cloud Craig-Smith – 1971 Weston Westlake Norton Special 500
  • Rider 291 – Paul Register – 1972 Triton Norton Triumph 750

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CREDITS:


Words: Shaun Waugh
Photography & Desktop publishing: Shaun Waugh MagentaDot Brands


©magentadot brands

Invercargill Street Races: Velocette 1, 2, 3

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.Three galleries of the Class winning Velocettes competing at the Honda Invercargill Street Races, Sunday 29 November 2015. Racing at the exciting new Invercargill street circuit included the same four riders, the trio of KTTs and the Big Velo in the Classic Pre ‘63 Girder class and the addition of a second ride for Chris Swallow aboard the Eldee Velocette in the Classic Pre ‘63 Class.

The VRNZ pits shared space with team Rudge’s Francie Winteringham and Rhys Wilson of Invercargill in pit lane who feature along with team VRNZ in the pit culture gallery below. In the feature image Chris Swallow aboard KTT 1041, leads Cloud Craig-Smith (KTT 1079) to a historic Velocette 1, 2, 3, class win in the Honda Invercargill Street Races for the VRNZ racing team.

I’d like to thank all the riders who put it all on the line, their support crews, the event marshalls, organisers, admin and sponsors that made the 10th Burt such a festive, thrilling spectacle. Finally kudos to Wellington Velo man Nic Thomson for the outstanding achievement of developing, race prepping and fettling the four Classic Girder Velos that achieved five historic wins at the 2015 Burt and acknowledge the remarkable fact also that all bar-one of these 80 year olds both started and finished every event entered over the four thunderous days in November 2015.

 

Cloud Craig-Smith aboard the KTT Hot Rod vies with Chris Swallow for position approaching Corner 2 on the new Invercargill Street circuit.

Cloud Craig-Smith aboard the KTT Hot Rod vies with Chris Swallow for position approaching Corner 2 on the new Invercargill Street circuit.

  • Rider 4 – Bill Biber – 1934 Velocette ‘Big Velo’ 500
  • Rider 32 – Chris Swallow – 1946 Velocette KTT MKVIII 350
  • Rider 197 – Phil Price – 1934 Velocette KTT MKIV 350
  • Rider 231 – Cloud Craig-Smith – 1949 Velocette KTT MKVIII 350

Classic Pre ‘63 with girder forks

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Velocette Racing NZ and Team Rudge pit culture at the Invercargill Street races

Velocette motorcycle pit culture at the Invercargill Street races

Pictured with their victorious cammy trio are Squaddie Swallow, Squadron Leader Price, Captain Craig-Smith, Tank Commander Thomson of the Royal Engineers and returning to active service, Brigadier Biber.

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Rider’s meeting and Pre ‘63 Velos on the dummy grid Invercargill Street Races

riders_meeting-7858

Technical inspections completed the mandatory riders’ meeting, chaired by Andy Underhay, President of the Southland Motorcycle Club, was held in Pit Lane just prior to the Honda Invercargill Street Races commencing.

 

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CREDITS:


Words: Shaun Waugh Photography & Desktop publishing: Shaun Waugh MagentaDot Brands


©magentadot brands

BSA Goldstar 500, Classic Motorcycle Racing, Classic Pre ‘63, Graham Peters, Invercargill, Invercargill Street Races, Rider 85, Street Races

Invercargill Street Races: Classic Pre ‘63

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.In the feature image Graham Peters lines up the next corner 100m ahead on Fox Street as he accelerates out of the apex of Corner 1 of the new Invercargill Street Races Circuit on Sunday 29 November 2015. In the gallery five riders in the Pre ’63 and 4 in the Post Classic Pre ‘72 Class are featured racing together. Team VRNZ riders Chris Swallow aboard the Eldee and Cloud Craig-Smith riding a Norton Special 500 were also contenders in this Class as well as aboard the KTTs in the Pre ‘63 Girder forks class.

  • Rider 9 – Paul Riley – 1968 Honda RC181r 500
  • Rider 18 – Kevin Ryan – 1966 Triumph Bonneville 800
  • Rider 32 – Chris Swallow – 1959 BSA Goldstar 500
  • Rider 45 – Peter Mills – 1962 Norton 650 SS
  • Rider 85 – Graham Peters – 1958 BSA Goldstar
  • Rider 128 – Stuart McElrea – 1963 Triumph 5TA 500
  • Rider 141 – Bill James – 1954 AJS 7R 350
  • Rider 168 – Butch Woods – 1970 Norton Commando 750
  • Rider 231 – Cloud Craig-Smith – 1971 Weston Westlake Norton Special 500
  • Rider 291 – Paul Register – 1972 Triton Norton Triumph 750

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CREDITS:


Words: Shaun Waugh
Photography & Desktop publishing: Shaun Waugh, MagentaDot Brands


©magentadot brands

Big Velo 500, Bill Biber, Classic Pre ’63 with Girder Forks, Practice Day, Practice Racing, Rider 4, Teretonga Circuit practice day, Velocette

Velos Teretonga Practice Day

Velocette Racing New Zealand organisation logo. Classic racing motorcycle enthusiasts organisation brand. ‘Coca-Cola’ style sloped and looped copperplate lettering in metallic gold on a black background, consistent with the historic livery of Velocette motorcycles. Brands for New Zealand / International organisations.Three Velocette Racing New Zealand galleries shot at the Teretonga Circuit on Practice Day, Friday 27th November 2015. In the feature image Bill Biber sweeps through the “S” bends at Teretonga aboard the Big Velo 500.

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Classic Pre ‘63 Girder Dummy Grid

Big Velo 500, Bill Biber, Burt Munro Challenge, Classic Pre ‘63 Girder Forks, Rider 4, Teretonga Circuit races, Velocette

Bill Biber, focused on riding the Big Velo first.

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Velo pit culture at the Teretonga circuit race paddock

vrnz_pits_teretonga-0332

VRNZ photographer Shaun Waugh consults with Bill Biber regarding favoured “highside” trackside viewpoints.

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CREDITS:


Words: Shaun Waugh Photography & Desktop publishing: Shaun Waugh


©magentadot brands