Dear Surface Dweller,
We’re excited to announce our two online retail stores, the Surface Active global store and the brand new New Zealand-based store! To celebrate this significant stage in the development of our clothing brand we are rewarding our customers with a discount offer.
Links to goods featured in the ad image
Global store links: Adelie penguins, Jewelled gecko, and Kiwi iconic, light colour variant and the Treefern t-shirt, all-over printed.
NZ-based store links: Adelie penguins, Jewelled gecko, and Dolphins leaping, Kaikoura.
Shaun Waugh (boss),
Chrissie Terpstra (bossier)Read More
Absolute-Proof | Digital Proofing Resolved | The 1998 product, website and brand launch
Best-in-class colour-managed workflow hub / digital proofing software solution, brainchild of brilliant friend pre-press professional Hjórtur Kristínsson, named by me ‘Absolute-Proof ’, launched in 1998, this was the first iteration of the web design I designed for the product launch. The launch was aligned with Hugo showing at the Drupa print fair in Dusseldorf that year. The AbsoluteProof website was developed in collaboration with a web design firm in Reykjavik, Iceland.
Technical writing: Digital Proofing for print, packaging & graphic arts
I began to develop my technical writing skill in the late 90s when I was involved as a stakeholder in the development and marketing of the AbsoluteProof digital proofing solution. My stake in the development of this innovative “highest achievable standard” Digital Proofing solution encompassed both marketing strategy and the provision of all the marketing communications materials, including the writing of software “quick start” user guides and both marketing and technical writing about the printing, packaging, desktop publishing and graphic arts industry for the AbsoluteProof website and print promotions.
A friend’s father, Ed Cotter, has had a biographical book ‘Only two for Everest’ by author Lyn McKinnon (pictured above) published. This post contains galleries of the book launch event at the Sumner Surf Life Saving Club last Thursday night, 6 October 2016.
The book tells the untold story of Ed Cotter’s mountaineering career in the 1950s. It describes how a Kiwi expedition to the Himalaya, culminating in a first ascent of Mukut Parbat in NW India by Riddiford and Cotter, shaped climbing history.
Keep on reading!
AbsoluteProof Live – 2008 product launch and redesigned website launch
Between 1998–99 I originated the product name and positioning statement, designed the brand and identity system, the software user interface and the first generation of the AbsoluteProof website, developed in collaboration with a firm in Reykjavik, Iceland.
Illustration beats explanation
Illustration provides an overall impression of what an object is or does, how a process flows or functions, or to map or chart information with the aim of immediately engaging the viewer’s interest and understanding, and being memorable.
Information graphics or infographics are graphic visuals that represent data, information, processes, or knowledge and skills with the goal of making complex information clear and understood quickly.
Keep on reading!