Absolute-Proof website 1998 launch design

Absolute-Proof | Digital Proofing Resolved | The 1998 product, website and brand launch


Best-in-class colour-managed workflow hub / digital proofing software solution, brainchild of brilliant friend pre-press professional Hjórtur Kristínsson, named by me ‘Absolute-Proof ’, launched in 1998, this was the first iteration of the web design I designed for the product launch. The launch was aligned with Hugo showing at the Drupa print fair in Dusseldorf that year. The AbsoluteProof website was developed in collaboration with a web design firm in Reykjavik, Iceland.


Absolute-Proof website 2008 makeover

Absolute-Proof website 2008 makeover


Web designer: Shaun Waugh
Technical writing: Hugo Kristinnson and Shaun Waugh
Web Design firm, front end:
MagentaDot Brands
Web coding, site build: Client contact, Reykjavik, Iceland

©magentadot brands

1988–2002 Surface Active, AbsoluteProof, Christchurch Technology Barbeque, Originate brand name, Originate brand positioning statement, Photoshop compositing, Printing & publishing, Software, Technical writing, Typography, User experience design, Web content development, Web content writing, Website

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