Pomeroys Boutique Accommodation logo and hand-crafted three dimensional sign.

Excellent design conveys care


POMEROY’S ON KILMORE BOUTIQUE ACCOMMODATION, CHRISTCHURCH


Excellent design conveys care, craftsmanship, professionalism, it is beautiful to see and fun to do

THE BEST DESIGN—design that moves people’s hearts and minds—has something more. It expresses a concept, a great underlying vision that combines imagination and wisdom. Without a great concept, it is fair to say, design is only superficial decoration. A great concept is what gives purpose to the communication art of design. The design of Pomeroy’s on Kilmore Boutique Accommodation’s brand and corporate identity components, from signage to print & web, to bathroom products is all about vision—the art of imagining and thinking and seeing a world that does not yet exist, and that needs graphic design to bring that to life.

“Pomeroy’s and daughters and son” is a family business, having welcomed lots of guests through its doors over the previous eighteen months, in 2007–8 Steve and Victoria Pomeroy decided to complete their plans to fully refurbish, upgrade and rebrand the colonial villa, formerly known as Pomeroy’s B&B from 2006. Snug, comfortable Pomeroy’s on Kilmore Boutique Accommodation is centrally located next door to Christchurch’s own historic, English-style pub! Managed by Ava the atmosphere is private and personal, complete with delicious continental breakfast, what more could you ask for but their fantastic value tariff? Steve’s career in construction and Victoria’s flair for interior design came together in a great luxury b&b concept that positioned Pomeroy’s on Kilmore as a top of the line B&B.
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Vinevax PWD brochure redesign cover

Trichoseal-spray: pruning wound dressing makeover

Vinevax_logo_radiused_256pxMore compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting.
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Design a beautiful logo & website for KittyCat Rehoming

Design eye appeal is only one factor in the logo design equation. A useful logo for KittyCat Rehoming Wairarapa requires concept, great execution, and most of all, clear thinking.

How do I increase the eye appeal of my KittyCat Rehoming logo?

Use a picture, especially of a cat, or use more pictures, say an icon that is immediately recognised as a home. People relate to pictures of familiar things like cats instantly.
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Agrimm trichoprotection, Vinevax, Pruning wound dressing, self-adhesive label, foil pouch, vacuum pack

Vinevax packaging makeover

Design is about communication, the more compelling the design, the deeper the response

Vinevax_logo_radiused_256pxMore compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting. Keep on reading!

Absolute-Proof website 1998 launch design

Absolute-Proof digital proofing launch website 1998

Absolute-Proof | Digital Proofing Resolved | The 1998 product, website and brand launch

AbsoluteProof_logo_radiused_256px

Best-in-class colour-managed workflow hub / digital proofing software solution, brainchild of brilliant friend pre-press professional Hjórtur Kristínsson, named by me ‘Absolute-Proof ’, launched in 1998, this was the first iteration of the web design I designed for the product launch. The launch was aligned with Hugo showing at the Drupa print fair in Dusseldorf that year. The AbsoluteProof website was developed in collaboration with a web design firm in Reykjavik, Iceland.
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BabyBliss nursery furniture collection A5, bifold landscape brochure

BabyBliss before & after

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To design a brochure that sells, the key is simple: Keep all eyes on the product. Many people are not in the market for nursery furniture. The way to profits is to visualise those who are interested and present your nursery furniture to them. BabyBliss furniture is excellent; I can sell that. A consumer in the market for nursery furniture isn’t looking for a shop, they are looking for a product. My job is to make your product speak for itself. The target audience is intelligent and preoccupied. The brochure needs to be clear, to the point and concise. Don’t waste their time.
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Waitui Individual Gift Carton showing the duplex concept of the design

Packaging design portfolio

Whether you are launching a new product or wanting a packaging upgrade for an established brand, the goal of packaging design is to attract customers’ attention, connect with them, be memorable, and persuade them to purchase your product over your competitors. For this purpose, packaging design must do more than simply inform your customers, it must also elicit emotions. Well designed packaging is attractive, impresses with its creativity and looks beautiful both on & off the shelf.

Kraft paper shopping Bag, The Arts Centre Market, Christchurch, Logo, Brand and identity systems, Illustration, Type design

Arts Centre Market | Rebrand

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Before & Aftereffects

A picture is worth a thousand words but a good-looking picture is worth much more

Avoid the use of poor images for your promotions. The most successful publicity photos look lifelike, convincing, and are free of distracting clutter. Professional Photoshop retouching is a great way to correct poor photos to maximise the performance of your images. Being concerned with maximising image quality whether for reasons of pride if nothing else, is beside the point, because in the end everybody wants their pictures to look good on the web and in print.
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Proof of concept visual of Heather’s helping hands’ screen printed in two colours on white T-shirt.

The elements of iconic design: Heather’s helping hands’ branding

The iconic logo design elements of the “right” logo for my clients

To design the right logo for a business is crucial irrespective of the firm’s size. A successful design may meet the goals set in your design brief, but a truly enviable iconic design must also be relevant, relevant, enduring, distinctive, adaptable and for successful use in responsive web design, simple and bold are key criteria too.
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WorkPace Ergonomic resting software draft packaging concept 3D digital rendering.

WorkPace packaging: great brands stand out

Whenever I am working on a packaging design project I’m focussed on one thing, how can I add value. How can I by research, writing, developing messaging and design elements add value? What strategy can I develop that will make the WorkPace breaks and exercises software brand better and stronger? What can I develop that will help create engaging packaging design concepts that appeal to office workers and their managers?
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Ker & Downey Classic New Zealand Journeys

Ker & Downey, Classic New Zealand Journeys brochure

U.S. affluent travel specialists Ker & Downey position themselves as experts in experiential luxury travel, their travel advisors have been hand-crafting journeys for over fifty years but as of 2004 had not added itineraries in Australasia to their set of journeys due to a lack of infrastructure in the region.
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