Absolute-Proof website 1998 launch design

Absolute-Proof digital proofing launch website 1998

July 7, 2018 / / No Comments

Absolute-Proof | Digital Proofing Resolved | The 1998 product, website and brand launch

AbsoluteProof_logo_radiused_256px

Best-in-class colour-managed workflow hub / digital proofing software solution, brainchild of brilliant friend pre-press professional Hjórtur Kristínsson, named by me ‘Absolute-Proof ’, launched in 1998, this was the first iteration of the web design I designed for the product launch. The launch was aligned with Hugo showing at the Drupa print fair in Dusseldorf that year. The AbsoluteProof website was developed in collaboration with a web design firm in Reykjavik, Iceland.
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WorkPace Ergonomic resting software draft packaging concept 3D digital rendering.

WorkPace packaging: great brands stand out

July 31, 2017 / / No Comments

Whenever I am working on a packaging design project I’m focussed on one thing, how can I add value. How can I by research, writing, developing messaging and design elements add value? What strategy can I develop that will make the WorkPace breaks and exercises software brand better and stronger? What can I develop that will help create engaging packaging design concepts that appeal to office workers and their managers?
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Packaging carton for MyoPace EMG Equipment for Physiotherapy

MyoPace EMG carton

July 25, 2017 / / No Comments

This beaut MyoPace packaging design uses simple, clear visual language as well as text as the approach to expressing the core messages and to simultaneously capture and hold the consumer’s attention.

The power of packaging for your brand

As a manufacturer it is your job to package your product well, advertise it to your audience nationally and internationally, take orders, ship your product, collect revenue, handle accounting and so on.
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MyoPace brochure makeover

July 20, 2017 / / No Comments

The MyoPace EMG product capabilities brochure presents the utility of a high tech piece of medical equipment beautifully and inexpensively. The brief was for a product brochure makeover. A plain sheet of paper is transformed into an engaging, easy-to-read A5 three-panel brochure with full bleed printing and two rollover folds.

By combining well thought out and carefully art directed studio photography, a large format pastel illustration and clear typography the new brochure tells a user-friendly story in words and pictures.
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AbsoluteProof website, Markets page header detail.

Technical writing: Digital Proofing

June 29, 2017 / / No Comments

Technical writing: Digital Proofing for print, packaging & graphic arts

AbsoluteProof logo black and white iconI began to develop my technical writing skill in the late 90s when I was involved as a stakeholder in the development and marketing of the AbsoluteProof digital proofing solution. My stake in the development of this innovative “highest achievable standard” Digital Proofing solution encompassed both marketing strategy and the provision of all the marketing communications materials, including the writing of software “quick start” user guides and both marketing and technical writing about the printing, packaging, desktop publishing and graphic arts industry for the AbsoluteProof website and print promotions.
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Writing & Research: Technical

June 27, 2017 / / No Comments

In order to write effectively in technical documents online or in print, writers need to do their research. My ability to get the facts straight and communicate them in ways that are engaging is showcased in my technical writing & research for the websites, blogs, and news feeds of these four clients; Velocette Racing New Zealand, Terranova thing, MTC Equipment and TruLine Civil. Depending on specific client needs, as is the case with the VRNZ project, or my own MagentaDot Brands portfolio website, blogs are integrated with a Facebook page.
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Da Vinci rebrand: software brochures

March 7, 2017 / / No Comments

Software brochures makeover for Da Vinci Communications

Desktop publishing is a path of discovery. Why is making something look better worthy toil? There are benefits to clarity, ease of understanding for busy people justifies hours in production.

Pleasing design needs no apology, even in technical publications. Artistic expression can be placed on the same level as informational expressional.
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New Brighton Pier, photo shot for WindsorUrban website redesign and rebrand project.

Business & product naming service

August 28, 2014 / / No Comments

Naming Well—new product brand names and business naming service

Three thinkers’ thought graphic. Scientist wearing headphones sits with 2 mannequin heads atop his, also wearing headphones.MagentaDot Brands can help with strategic name development whether for small startups or multi-national corporations, we can develop a list of viable options from which you can choose a cool new company or product name. A new name is really only well named with full brand trademark and domain name audit and clearance. Email or call to initiate your name development project.

While many of these company and product names are my own work, certain name origination projects are best served by two thinkers’ thoughts, a collaboration between myself and MagentaDot’s copywriter and editor Chrissie Terpstra. Browse our product naming portfolio for a look at how our service has worked well for others.
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