In order to write effectively in technical documents online or in print, writers need to do their research. My ability to get the facts straight and communicate them in ways that are engaging is showcased in my technical writing & research for the websites, blogs, and news feeds of these four clients; Velocette Racing New Zealand, Terranova thing, MTC Equipment and TruLine Civil. Depending on specific client needs, as is the case with the VRNZ project, or my own MagentaDot Brands portfolio website, blogs are integrated with a Facebook page.
Absolute-Proof | Product name origination, logo, website, software UI, packaging, advertising and promotion, copywriting.
I began to develop my technical writing skill in the late 90s when I was involved as a stakeholder in the development and marketing of the AbsoluteProof digital proofing solution. My stake in the development of this innovative “highest achievable standard” Digital Proofing solution encompassed both marketing strategy and the provision of all the marketing communications materials, including the writing of software “quick start” user guides and both marketing and technical writing about the printing, desktop publishing and graphic arts industry for the AbsoluteProof website and print promotions.
TAKE A LOOK AT THE ABSOLUTE-PROOF MARKETS PAGE
Velocette Racing New Zealand website, blog & fb page
As a designer every now & then you get involved with a project that takes on a life of its own. Velocette Racing New Zealand’s campaign to rebuild and race the Eldee Velocette at the Isle of Man Classic TT in August 2014 had its beginning in the 1950s and is part of both NZ and Australia’s classic motorcycle racing folklore.
Quarter page magazine advertisement, May 2014 ClassicRacer mag.
First at the New Zealand Classic Motorcycle Racing Register (NZCMRR) event at Pukekohe in 2012, then at the Hampton Downs Summer Classic racing event in February 2013 I joined a small team of dedicated classic motorcycle racing enthusiasts contributing their skills and resources to the project. I undertook to provide VRNZ the full multi-disciplinary designer’s toolkit to document and professionally promote this home-brewed Kiwi project to build the fastest Velocette Lightweight Special of the 50s and race it in the 250cc class at the Isle of Man Classic T.T. in August 2014.
The VRNZ website, sweet running blog and Facebook page are a straightforward brand toolkit initially created for VRNZ’s 2014 Isle of Man Campaign and other projects going forward such as the 2015 campaign to take a trio of pre-war “girder forks” class winners to the 10th Anniversary Burt Munro event. The site aims not just to tell the stories of racing classic Velos Downunder, but to get the reader to connect with the passion that drives the men and women who champion the racing of classic machines. With the liberal use of noisy and dynamic action photos, slideshow ‘visual essays’, pithy video, and both short and long-form articles about the machines and the personalities behind them the site gets visitors to ‘smell the Castrol’ of Classic Motorcycle Racing in New Zealand.
READ MORE ABOUT THE 2014 ISLE OF MAN CAMPAIGN
The Terranova tiling “Journal” documents the recognition garnered from industry peers
Terranova tiling | New identity, web design
Terranova tling is a firm of tile installation craftsmen headed by master tiler Camillo Schulz. Faultlessly accurate tiling craft is very often the icing on the cake of high value new home builds and renovations, high-spec kitchen and bathrooms and the like. Accurate tiling showcases the geometry and art of architectural and interior design. Since 2007 high quality imagery of Terranova’s award winning tiled interiors had been shot for New Zealand bathroom and building awards annually, and Terranova have garnered more than their fair share of prestigious awards…
TAKE A LOOK AT THE TERRANOVA JOURNAL
MTC equipment newsfeed
MTC Equipment are Chieftain Trailers’ New Zealand distribution, sales and service agent offering custom designed and made trailers direct from the Irish manufacturer to their New Zealand customers. Because of Chieftain’s commanding size in the European market MTC can offer the full line of types and models of trailers that set out on the comprehensive catalogue website I designed and built for them. The design and build of the website included writing and rewriting all the content including the details such as individual product specifications tables.
The research and writing of a set of featured blog or news feed items was also required, two of which required technical research and writing.
TAKE A LOOK AT THE MTC EQUIPMENT NEWSFEED
The MTC Equipment blog or newsfeed is displayed in the bottom frame of the homepage layout. The slider contains 5 marketing communications mini-adverts and the middle frame contains quick links to trailer category header pages.
List of TruLine Case Studies
Technical writing & research for TruLine Civil’s ongoing series of Case Studies. The Case Studies are broadly themed around TruLine’s unique civil engineering methodologies as applied to specific projects.
This is the list of case studies I have researched & written, photographed and videoed for Geoff Powell, Project Manager at TruLine Civil between 2006–2016.
Horizontal infrastructure
Pipes that form the water supply network, the wastewater or sewer network, and the stormwater drainage network. Links open in new browser tab.
01/ Stream Culvert under Embankment, Magdala Link.
TruLine Civil excavating Barbadoes Street, new waste water main pipe lay, linear metre record setting day. Post quake horizontal infrastructure rebuild, central city Christchurch.
03/ Wastewater Main Upgrade Central Christchurch
04/ Blaketown Sewage Separation Scheme, Greymouth, Parts I and II
05/ Trenchless Technology: Mole Ploughing*
ICT Horizontal infrastructure
Fibre-optic cable laying to install Ultra Fast Broadband networks.
07/ Ultra-Fast Broadband Initiative Roll Out, Nelson. Hydraulic Excavation video.
08/ Project KAREN UFB Cable Lay. Port Underwood, Makikihi, Leith Valley.
Project KAREN (Kiwi Advanced Research and Education Network) links all New Zealand’s Tertiary and Crown Research Institutions via UFB from Auckland to Invercargill.
October 2010. Geoff Powell supervising the laying of Ultra Fast Broadband cable on SH1 near Makikihi. Part of Project KAREN (Kiwi Advanced Research and Education Network) linking all Tertiary and Crown Research Institutes.
Civil Structures
TruLine’s experience spans the professional disciplines of structural, civil and transport engineering in the assembly and building of bridges, streets, townscapes & landscapes – the substructures, superstructures and the horizontal infrastructure in-between.
09/ New Civil Structure: A Reinforced Earth® retaining wall, part of the Wigram–Magdala Link Highway upgrade, Christchurch.
10/ Arthurs Pass Bus Terminal siteworks.
11/ Akaroa Pole Retaining Walls.
12/ SH73 Arthurs Pass (Mingha Bluff realignment). Precast concrete box culvert installation beneath main trunk railway on Otira river bed.
TruLine Civil works against the clock to place a new 2.5m square culvert beneath the main trunk railway on bed of the Otira River, high in the Southern Alps near Arthurs Pass.
Land development
13/ Iveagh Bay Terraces | Lake Brunner.
14/ Punakaiki Resort site works.
15/ Mountainview Estates Westport.*
Roading Horizontal infrastructure
Roads, bridges, culverts including walls, roading structures and utility work not meeting the definition of vertical. (*Photos from TruLine Civil Archive.)
16/ Rocksaw Road Widening, Matiri Narrows near Murchison (Rocksaw road widening video).
17/ Maruia Highway resurfacing, Lewis Pass.
18/ Woolhouse Creek Bridge Replacement, West Coast Highway.*
19/ Rock Anchor & Drilled Pile Retaining Wall, Lewis Pass Highway.*
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