The Pomeroy’s Press. Pom’s Staff profile article. Halloween Party group shot behind the bar.

Friendly “Meet the Staff” articles — more than a mug shot

The Pomeroy’s Press welcoming “Meet the Staff” profile articles are more than a mug shot, going above and beyond showing the pub staff’s faces is important and beneficial to improve connection with patrons.


POMEROY’S OLD BREWERY INN, KILMORE STREET, CHRISTCHURCH


Showing the faces of the real people front of house and behind the scenes working at Pomeroy’s in The Pomeroy’s Press pub newsletter is important and beneficial to the pub’s best connection with its customers and reinforces the fact that Pomeroy’s pub is a friendly and welcoming family business due largely to their wonderful staff.

The Pomeroy’s Press. Pom’s Staff profile article. Ross Baker.

An interesting portrait adds emphasis to the vividly written bio and captures readers’ attention.

When your potential customers stumble upon Pomeroy’s Pub website, one of the first things they do is look for the craft beers on tap and the restaurant menu. What happens when they look at the team page and see more than just a mugshot, they can read a brief, vividly written bio. Pub patrons feel comfortable knowing something about the staff’s character and their story. Having the staff images along with names and brief bio’s on Pomeroy’s “About Us” page helps patrons connect with Christchurch’s historical English style pub, which increases the site’s conversion rate and makes them less likely to bounce.

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Showcase of MTC Equipment online catalogue website. The three pages portrayed are the homepage, a catalogue overview page and the Ejector Trailer catalogue item page. The three key elements to the responsive online catalogue’s ease of use.

MTC Equipment website

The MTC Equipment’s rename and rebrand project included designing their new logo and identity system, the design and populating of their catalogue website , and creating a direct mail brand launch and product catalogue.

It was a great opportunity to work with an established family company, formerly Murray Tractor Company, to implement a rename, rebrand, and repositioning their new business as import agents of Chieftain Trailers of Ireland in the New Zealand, and Australasian regional  markets.
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Attractive & useful website for Doctors on Luckens

This quality family doctor’s website for his brand new general practice in multi-cultural West Auckland features the key selections of the practice’s specialities. The website content is in complete alignment with local District Health Board and nationwide Health department public health programmes and initiatives.

The content of the site is structured with the underlying principle in mind to better help Dr Fred’s patients. That public service goal is absolutely number one, with user friendly features like online new patient registration, the ability to initiate the setting of appointments, and multilingual translation one click away across all internet portals.
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Absolute-Proof website 1998 launch design

Absolute-Proof digital proofing launch website 1998

Absolute-Proof | Digital Proofing Resolved | The 1998 product, website and brand launch

AbsoluteProof_logo_radiused_256px

Best-in-class colour-managed workflow hub / digital proofing software solution, brainchild of brilliant friend pre-press professional Hjórtur Kristínsson, named by me ‘Absolute-Proof ’, launched in 1998, this was the first iteration of the web design I designed for the product launch. The launch was aligned with Hugo showing at the Drupa print fair in Dusseldorf that year. The AbsoluteProof website was developed in collaboration with a web design firm in Reykjavik, Iceland. Keep on reading!

AbsoluteProof website, Markets page header detail.

Technical writing: Digital Proofing

Technical writing: Digital Proofing for print, packaging & graphic arts

AbsoluteProof logo black and white iconI began to develop my technical writing skill in the late 90s when I was involved as a stakeholder in the development and marketing of the AbsoluteProof digital proofing solution. My stake in the development of this innovative “highest achievable standard” Digital Proofing solution encompassed both marketing strategy and the provision of all the marketing communications materials, including the writing of software “quick start” user guides and both marketing and technical writing about the printing, packaging, desktop publishing and graphic arts industry for the AbsoluteProof website and print promotions.
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Writing & Research: Technical

In order to write effectively in technical documents online or in print, writers need to do their research. My ability to get the facts straight and communicate them in ways that are engaging is showcased in my technical writing & research for the websites, blogs, and news feeds of these four clients; Velocette Racing New Zealand, Terranova thing, MTC Equipment and TruLine Civil. Depending on specific client needs, as is the case with the VRNZ project, or my own MagentaDot Brands portfolio website, blogs are integrated with a Facebook page.
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