The Pomeroy’s Press welcoming “Meet the Staff” profile articles are more than a mug shot, going above and beyond showing the pub staff’s faces is important and beneficial to improve connection with patrons.
POMEROY’S OLD BREWERY INN, KILMORE STREET, CHRISTCHURCH
Showing the faces of the real people front of house and behind the scenes working at Pomeroy’s in The Pomeroy’s Press pub newsletter is important and beneficial to the pub’s best connection with its customers and reinforces the fact that Pomeroy’s pub is a friendly and welcoming family business due largely to their wonderful staff.
When your potential customers stumble upon Pomeroy’s Pub website, one of the first things they do is look for the craft beers on tap and the restaurant menu. What happens when they look at the team page and see more than just a mugshot, they can read a brief, vividly written bio. Pub patrons feel comfortable knowing something about the staff’s character and their story. Having the staff images along with names and brief bio’s on Pomeroy’s “About Us” page helps patrons connect with Christchurch’s historical English style pub, which increases the site’s conversion rate and makes them less likely to bounce.