New Brighton Pier, photo shot for WindsorUrban website redesign and rebrand project.

Naming Well—new product brand names and business naming service

Three thinkers’ thought graphic. Scientist wearing headphones sits with 2 mannequin heads atop his, also wearing headphones.MagentaDot Brands can help with strategic name development whether for small startups or multi-national corporations, we can develop a list of viable options from which you can choose a cool new company or product name. A new name is really only well named with full brand trademark and domain name audit and clearance. Email or call to initiate your name development project.

While many of these company and product names are my own work, certain name origination projects are best served by two thinkers’ thoughts, a collaboration between myself and MagentaDot’s copywriter and editor Chrissie Terpstra. Browse our product naming portfolio for a look at how our service has worked well for others.

AbsoluteProof - Digital Proofing Resolved. A symbol and type Logo, product name positioning statement lock-up. The Absolute-Proof symbol is a donut shaped “O” ring trisected, having rotational symmetry about 120 degrees of rotation. The three segments are filled respectively with Cyan, Magenta and Yellow and the engraved style vector linework is black. The symbol is dynamic, appearing to rotate forward in a clockwise direction, like the digital colour engine it represents. Brands for New Zealand / International companies.MacroStock - the complete livestock management hub logo. MacroStock Livestock Management Software System logo. Macrostock is designed to make recording of livestock data easy and accessible to all farming enterprises. Company renaming and corporate identity design. Renaming New Zealand businesses. Brands for New Zealand / International businesses, Timaru.Zobeley_logo_radiused_256px Top_Drawer_logo_radiused_256px StreetwareNZ_logo_radiused_256px Maruia_logo_radiused_256px Landlord_Support_logo_radiused_256px Runny_Honey_logo_radiused_256px Pomeroys_WildBlue_No_Beer_Too_Far_logo_radiused_256px Beautiful Brides of Hope bridal couture logo, type set within and among icons style logo. "Beautiful Brides" is set all caps, in black, spaced out in the elegant, compressed Radiant font with exaggerated thick and thin letterforms.. The "of Hope" is set in a complimentary script. The type spans a central, minimal, flowing freehand line drawing of a white bridal gown modelled on a mannequin. Brands for New Zealand businesses, Nelson, New Zealand. WildBlue_Air_Tours_logo_radiused_256px

Renaming better—and rebranding for growth

Companies grow, product lines expand, contract and change to adapt to dynamic market conditions. Companies, end up with brand names and brand images that no longer reflect the character of the firm, who they are and what they do. The same can be said of products also. Renaming a company and rebranding for growth may be essential, coordinating the launch of a rename and/or rebrand to the launch of your redesigned website is a proven strategy. The first step of implementing a new name is a full brand trademark and domain name audit and clearance. The change of a company name is a natural course correction for a firm that nonetheless requires careful consideration and planning to be sure of achieving a successful outcome. Thorough research along with close consultation with the client leads to a good working understanding of what position the company or product occupies in their industry and informs the optimal strategy to adopt to implement the rebrand. Browse our rebranding and company renaming portfolio for a look at how our Naming Well® service has worked well for others and visit the WindsorUrban page for a more detailed renaming project sketch.

Windsor Urban symbol and type logo and trademark, two colours bright orange and dark grey on white. The symbol is a stylized pool of light drawn in coarse halftone dots that form a radial glow from the centre out within an implied slanted oval shape. Windsor Urban name is set as a unit, in clean extended sans-serif Eurostile font, the words differentiated by a colour change from dark grey to orange. Company rename and rebrand. Brands for New Zealand companies, Christchurch New Zealand. Waitui Single Malt Manuka Honey Whiskey from Golden Bay, symbol and type logo. On a black background in metallic gold a rhythmic, looped, calligraphic line drawing of a tui in flight viewed from below is entwined with the name Waitui in white, set in sloped, looped copperplate italic font. The tui bears an iconic koru form on its throat. Brands for New Zealand companies.

Rebranding for growth

Whether it is

  • on the one hand, a ‘soft’ rebrand where the company name is retained but the existing corporate identity is re-created and upgraded to strengthen it for use on the web and as a precursor to a complete overhaul of the brand identity system (as with Auto Restorations), or
  • on the other hand, a complete rebrand whereby the company name is retained but the logo and corporate identity system is completely renewed (as occurred with Pionair, Tru-Line Civil, and The Herb Centre projects for example).

Rebranding a company or product for growth is a natural course correction for a firm that nonetheless requires careful consideration and planning to be sure of achieving a successful outcome. Whether your business, product or organisation needs a ‘soft’ or a ‘complete’ rebrand, MagentaDot Brands has the expertise necessary to give you a hand.

Auto Restorations logo. Brands for New Zealand companies, Christchurch, New Zealand.

TruLine Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.



Herb Centre logo. Brands for New Zealand companies, Christchurch, New Zealand.




Full domain name & trademark clearance is best!

For a small to medium sized New Zealand company or product that trades within New Zealand this process is carried out without the need for bringing in third-party consultants to get the job done. However if your goal is to export and protect your brand’s intellectual property and/or patents in international markets like the U.S. then a full Trademark Clearance Process that assesses the availability of your trademark or name, looks for similar marks or names used in connection with the same or related goods or services will need to be subcontracted to a law firm that specialises in that area of expertise.

©magentadot brands

2009–Present MagentaDot Brands, AbsoluteProof, Beautiful Brides of Hope, Christchurch Technology Barbeque, Kiwi Spirit Distillery, Landlord Support, Logos and symbols, MacroStock, Maruia Society, Rename & Rebrand, Runny Honey, Stephan Zobeley Photographer, Streetware NZ, Top Drawer, WildBlue Airtours, WindsorUrban

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: