hand-held portrait of Decima Health business card, two colours, black and blue, two-sided card design, symbol and name on front, symbol and positioning statement illustration on back

Decima is a start-up research company that makes world leading products from a new scientific platform. It is a leader in R&D creating health solutions for people of all ages. Its prime focus is to develop safe products for everyday use that strengthen our body’s immune response systems.

The creative brief

The clients named the company Decima, who was a goddess in Roman mythology and one of the three Parcae or fates;

  • Nona—spun the tread of life
  • Decima—measured the thread of life
  • Morta—cuts the thread and chooses the manner of death

The portfolio shows

  • the fourth and final iteration of the Decima logo design presentation document
  • the logo applied to their business cards which were required for an R&D and sales trip to the U.S. in 2011
  • the comprehensive brand use guideline document

Client testimonial about the new Decima corporate identity

The client reported on her return from the U.S. in 2011 that the Decima branding received highly favourable comments from her contacts there

Wonderful Decima branding! And calm, and it’s a symbol that looks medical.

were some of the affirmative remarks the client shared.


Project name: Decima brand and identity systems design
 Brand and identity systems design / Corporate communications design / Print production / Typographic design / Word document template
Client (Industry): Decima Health (Biotechnology)
Format: Booklet / Brand identity system / Business cards / Letterhead
Location: New Zealand
Date: 2011


Printer: Click Business Cards
Design firm:
 MagentaDot Brands
Art director / designer : Shaun Waugh
Font credit: Futura, Tartine Script black & regular

Biotechnology, Booklet, Brand and identity systems design, Corporate communications design, Digital illustration, Graphic design, Healthcare, Illustration, Logo, Pharmaceutical, Typographic design
, , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: