Attractive & useful website for Doctors on Luckens

July 12, 2018 / / No Comments

This quality family doctor’s website for his brand new general practice in multi-cultural West Auckland features the key selections of the practice’s specialities. The website content is in complete alignment with local District Health Board and nationwide Health department public health programmes and initiatives.

The content of the site is structured with the underlying principle in mind to better help Dr Fred’s patients. That public service goal is absolutely number one, with user friendly features like online new patient registration, the ability to initiate the setting of appointments, and multilingual translation one click away across all internet portals.
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Waitui Individual Gift Carton showing the duplex concept of the design

Packaging design portfolio

July 3, 2018 / / No Comments

Whether you are launching a new product or wanting a packaging upgrade for an established brand, the goal of packaging design is to attract customers’ attention, connect with them, be memorable, and persuade them to purchase your product over your competitors. For this purpose, packaging design must do more than simply inform your customers, it must also elicit emotions. Well designed packaging is attractive, impresses with its creativity and looks beautiful both on & off the shelf.

Kraft paper shopping Bag, The Arts Centre Market, Christchurch, Logo, Brand and identity systems, Illustration, Type design

Arts Centre Market | Rebrand

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WorkPace Ergonomic resting software draft packaging concept 3D digital rendering.

WorkPace packaging: great brands stand out

July 31, 2017 / / No Comments

Whenever I am working on a packaging design project I’m focussed on one thing, how can I add value. How can I by research, writing, developing messaging and design elements add value? What strategy can I develop that will make the WorkPace breaks and exercises software brand better and stronger? What can I develop that will help create engaging packaging design concepts that appeal to office workers and their managers?
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MyoPace brochure makeover

July 20, 2017 / / No Comments

The MyoPace EMG product capabilities brochure presents the utility of a high tech piece of medical equipment beautifully and inexpensively. The brief was for a product brochure makeover. A plain sheet of paper is transformed into an engaging, easy-to-read A5 three-panel brochure with full bleed printing and two rollover folds.

By combining well thought out and carefully art directed studio photography, a large format pastel illustration and clear typography the new brochure tells a user-friendly story in words and pictures.
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Decima Health logo and business card front

Decima brand + identity system

August 28, 2014 / / No Comments

Decima logoDecima is a start-up research company that makes world leading products from a new scientific platform. It is a leader in R&D creating health solutions for people of all ages. Its prime focus is to develop safe products for everyday use that strengthen our body’s immune response systems.
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