Vinevax PWD brochure redesign cover

Trichoseal-spray: pruning wound dressing makeover

Vinevax_logo_radiused_256pxMore compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting.
Keep on reading!

Agrimm trichoprotection, Vinevax, Pruning wound dressing, self-adhesive label, foil pouch, vacuum pack

Vinevax packaging makeover

Design is about communication, the more compelling the design, the deeper the response

Vinevax_logo_radiused_256pxMore compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting. Keep on reading!

Waitui Individual Gift Carton showing the duplex concept of the design

Packaging design portfolio

Whether you are launching a new product or wanting a packaging upgrade for an established brand, the goal of packaging design is to attract customers’ attention, connect with them, be memorable, and persuade them to purchase your product over your competitors. For this purpose, packaging design must do more than simply inform your customers, it must also elicit emotions. Well designed packaging is attractive, impresses with its creativity and looks beautiful both on & off the shelf.

Kraft paper shopping Bag, The Arts Centre Market, Christchurch, Logo, Brand and identity systems, Illustration, Type design

Arts Centre Market | Rebrand

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Logo design workflow: Bionona

Introduction

Bionona concept development, generating ideas by rendering quick thumbnails on the drawing board.

Bionona is a global biotechnology commercial persuasion brand that aims to motivate the sale of goods in the personal healthcare, therapeutic and cosmetics consumer markets, while also inspiring confidence in their business partners in product development and their peers in scientific research and development. The launch of Bionona’s new website and brand was a combined brand launch and website design project presented to three stakeholders that comprised the client, all located remotely in different cities. This web presentation was based on the client brief and my market research online and in pharmacies and health food stores.
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Branding & packaging for Atopis Therapeutics

Hand-held photorealistic mockup of front of Bionona business card, printed in 4 colours, litho offset.

The final Bionona logo creates a strong signature for the company. The logo design is an infographic symbol of a snip genetic code from a novel peptide developed in the lab.

When offered the chance to design branding and packaging for Bionona’s new Atopis™ Therapeutics patented daily skin care range initiative, I leapt at the chance for the reason that it was an opportunity to work directly with the scientist Iona Weir, who discovered and developed the novel compounds that are the active ingredient, and research scientists are pretty much heroes of mine. Atopis™ is a clinically proven, patented, therapeutic cream that has been specifically designed for the long-term safe management of skin conditions usually managed with steroidal creams, such as eczema, psoriasis and acne.
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Vinevax, pruning wound dressing foil pouch packaging

Vinevax rebrand project portfolio

Vinevax_logo_radiused_256pxThe innovation in marketing communications terms that the concept of this product logo represents to the client is that the new Vinevax name and brand system approaches the task of product branding from appealing to the customer’s point of view. The idea leverages what the product does for the user.
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Decima Health logo and business card front

Decima brand + identity system

Decima logoDecima is a start-up research company that makes world leading products from a new scientific platform. It is a leader in R&D creating health solutions for people of all ages. Its prime focus is to develop safe products for everyday use that strengthen our body’s immune response systems.
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