A woman wearing a leaping dolphin all over print white teeshirt

Dolphin watercolour print

Designed by Chrissie and I and printed in the USA and Europe. My new absolute fav dolphin watercolour ‘all-over’ teeshirt print. All purchases made using this link will receive a 10% discount that is applied automatically at checkout.

https://surface-active.myteespring.co/listing/dolphins-leaping-kaikoura-ne?product=823/pr?=DISCOUNT

Promo code: ARTYKIWI.

I love to draw and illustrate wildlife. All of Chrissie and my Surface Active Artwear designs that you see on this site have begun as drawings and visuals on paper. Sometimes as a very closely observed upscale pen & ink, or just a few lines to rough out the composition.

My lockdown project has been to create digital art of our legacy hand-rendered designs to populate our new teespring store with about 20 of our wildlife art and Kiwiana designs for adults and kids.

I’ll photograph or scan the drawing as a high resolution image, and begin building up the image in colour in Photoshop and Freehand, sometimes painting, sometimes airbrushing or drawing in digital pen & ink, I will use a variety of techniques until I have a finished, hand separated, high resolution, multicolour artwork suitable for placing on apparel, coffee mugs, art print posters and other housewares.

Each design is a wildlife art print, a Surface Active New Zealand artwear—making waves in a sea of sameness.

Facebook ad of four happy friends all wearing Spotted Shags t-shirts. Spotted shags are the best kind. Storewide discount 15% off, use code “ARTYKIWI”.

Spotted shags are the best kind

Storewide 15% off till January 5, 2021 here, use promo code “KIWIART.”

During breeding season nature gets heavy-handed with blue-green makeup and punk hair-dos.

With their distinctive spotted feathers, bright blue-green colouring and tufted crests, these spotted shags/parekareka are thinking of romance (and fish.) What else does a shag do in it’s pre-nuptial plumage?

Shop for the double-sided version here, and the single-sided version here.

Spotted shags/parekareka design collage

Awesome New Zealand Nature Inspired T-shirts. Storewide 15% off till Jan 5, 2021. Promotional Facebook Ad for Surface Active New Zealand Artwear T-shirts. . Young couple wearing a jewelled gecko New Zealand and a kiwi New Zealand t-shirt leaning against a blue VW Kombi van.

Awesome New Zealand nature inspired T-shirts

Storewide 15% off till January 5, 2021 here, use promo code “KIWIART.”

What a way to spend lockdown! As Surface Active’s graphic designer I built this new collection of awesome New Zealand Nature Inspired T-shirts from a mix of our legacy drawings, photolitho artwork and some new hand-rendered digital illustrations.

To celebrate the launch of Chrissie and my new store we’d like to share a storewide 15% discount offer that expires on January 5th. You can shop here https://surface-active.myteespring.co/?pr=DISCOUNT to get your Surface Active teeshirts.

The jewelled gecko is available here, and the kiwi is available here.

Surface Active Artwear Teespring store pops-up

April 2020
Dear Surface Dweller,

We’re excited to announce our fab Surface Active TeeSpring store has popped up! Our Surface Active Artwear celebrates some of the beautiful assets of New Zealand. Please pause & peruse our first two designs over at Teespring—Adelie penguins and Tuatara.

Adelie penguins, Antarctica

from Surface Active

Noisy, stinky & aggressive in reality but ain’t they cute? This design is a chuckle with penguins coming & going on the front and back. By the magic of art the white cotton of a plain teeshirt is transformed into Antarctic sea ice so this design is available on white only.

Adelie_penguins_all_over_front_1600

Adelie_penguins_all_over_back_1600

This imagery tells a tale of a dramatic before and after scene that unfolded when this formation of hungry Adelie penguins hesitated near the edge of the Antarctic sea ice, then they were suddenly faced with a leopard seal on the prowl in the waters just below.

This Adelie penguin all-over print, is available here for AUD$53.12


Credits


Design firm: Surface Active
Art direction: Design pARTners, Chrissie Terpstra and Shaun Waugh
Client: Surface Active
Graphic designer: Shaun Waugh


©magentadot brands

‘Paua Aotearoa’, adults and kids T-shirt, four colour print on navy and black fabric.

Surface Active: Making waves in a sea of sameness

T-shirts in the spirit of fun.

Surface Active made in Aotearoa, T-shirts main neck label.

Surface Active T-shirts main neck label.

As an illustrative graphic designer, writer, desktop publisher; I was a design pARTner with Chrissie Terpstra in our in-house garment screenprinting studio. We learned that hand-pulled screenprinting is the medium of the hard labouring graphic artist.

Overview

Of course we were big fans of the humble T-shirt and by the mid 1980s they had become hot promotional items, garments on the outskirts of fashion, and a relatively new medium for the Graphic Designer’s art. What had for a long time been considered a poor medium for Graphic Design grew to an almost essential one.

All you have to do is walk down the street anywhere in the world since the early 80s to see what a ubiquitous promotional vehicle they have become. If you mail out 100 potential clients a direct mail brochure perhaps 200 people will see it. But mail out, or better yet, sell 100 T-shirts, and assuming they’re at all decent looking, you launch 100 walking billboards.
Keep on reading!

Antarctic Centre Adelies on ice Antarctica design on a white and a dark blue T-shirt

Cool T-shirts for Antarctica

WILDLIFE ART FOR THE ANTARCTIC CENTRE – Surface Active design pARTners’ good art achieves standout 1991 competition win

Christchurch is the gateway to Antarctica, has been for well over a century. The International Antarctic Centre was established in 1990, the visitor ‘Antarctic Attraction’ was opened to the public two years later.

Getting Antarctic people to vote on the Antarctic T-shirt designs

In 1991 the Attraction’s “Antarctic shop” merchandising and trading manager invited New Zealand’s leading souvenir T-shirt screen printers to each enter a set of Antarctica T-shirt designs into a competition, speculatively, to be judged and voted on by staff members of the various national Antarctic programmes based in Christchurch—hundreds of world-class scientists, explorers, transport support staff and the likes involved in preparing for their work in Antarctica. The brief was wide open, wildlife art designs, historical designs pertaining to Christchurch’s involvement with the 1912 epic of Captain Scott’s race to the Pole.
Keep on reading!

Vinevax PWD brochure redesign cover

Trichoseal-spray: pruning wound dressing makeover

Vinevax_logo_radiused_256pxMore compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting.
Keep on reading!

Design a beautiful logo & website for KittyCat Rehoming

Design eye appeal is only one factor in the logo design equation. A useful logo for KittyCat Rehoming Wairarapa requires concept, great execution, and most of all, clear thinking.

How do I increase the eye appeal of my KittyCat Rehoming logo?

Use a picture, especially of a cat, or use more pictures, say an icon that is immediately recognised as a home. People relate to pictures of familiar things like cats instantly.
Keep on reading!

Attractive & useful website for Doctors on Luckens

This quality family doctor’s website for his brand new general practice in multi-cultural West Auckland features the key selections of the practice’s specialities. The website content is in complete alignment with local District Health Board and nationwide Health department public health programmes and initiatives.

The content of the site is structured with the underlying principle in mind to better help Dr Fred’s patients. That public service goal is absolutely number one, with user friendly features like online new patient registration, the ability to initiate the setting of appointments, and multilingual translation one click away across all internet portals.
Keep on reading!

Waitui Single Malt Manuka Honey Golden Bay Whiskey full packaging label system, front, back and top. Waitui is a small batch Whiskey, barrel aged 4 years. Hand crafted in Takaka, New Zealand.

Waitui single malt: name, logo & packaging

Waitui logoWaitui, a Small Batch, Single Malt, Manuka Honey, Golden Bay Whiskey, a unique New Zealand made prestige product, one of the few true ‘Honey whiskies’ made in the world today—in Takaka, Golden Bay.

Waitui, previously named ‘Bush Whiskey’ required renaming, rebranding and packaging to a standard that properly reflects the product. The result of the rebrand and repackaging has been outstanding at achieving the client’s goals; greatly increasing sales volume, profitability, and enabling the product to be distributed to prestige Whisky specialist retailers such as Whiskey Galore in Christchurch.
Keep on reading!