Tree fern, New Zealand t-shirt

Feel like a walk in the forest downunder? It’s hard to avoid the familiar sight of tree ferns, or punga, no matter where you go in New Zealand. Cool and bushy, this attractively umbrellarific all-over printed t-shirt design is repeated on the shirt back. Available in adult sizes XS–3XL on forest green or black shirts.

Shop using this link to the treefern design in our store to receive a 10% discount, use promo code: “ARTYKIWI”.

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Weta New Zealand. Insect dinosaur.

Celebrate your love for nature and wildlife with this art print featuring New Zealand’s largest native insect, the weta. Don’t say “oooh!”, say “aaah!” for this is one of the best-looking weta you’ll ever see. The recently rediscovered Bluff weta can be found in scree and on rocky bluffs at Mt Somers in North Canterbury, and all over this t-shirt.

Designed by Chrissie and I and printed in the USA and Europe. Available as an ‘all-over’ teeshirt design for adults, and a two-sided placement print design version for adults and kids.

All purchases storewide made using this link to the weta design will receive a 10% discount that is applied automatically at checkout. Promo code: ARTYKIWI.

For our New Zealand customers we have established this Digitees Surface Active store so your weta t-shirts can be printed in New Zealand, with a fast turnaround, shipping in 3–5 days + courier, and bulk order discounts are automatically applied if you order more than five items.

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Spotted shags are the best kind

Storewide 10% off, shop here, use promo code “ARTYKIWI.”

This t-shirt wildlife art print features a trio of Banks Peninsula spotted shags during breeding season, when nature gets heavy-handed with blue-green makeup and punk hair-dos. It is a multimedia design featuring a woodcut portrait of the birds and an airbrushed sky.

With their distinctive spotted feathers, bright blue-green colouring and tufted crests, these spotted shags/parekareka are thinking of romance (and fish.) What else does a shag do in it’s pre-nuptial plumage?

Shop for the double-sided version here with the big print on the back, and the single-sided version here with the big print on the front.

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Awesome New Zealand nature inspired t-shirts

Surface Active storewide 10% off, storewide, here, use promo code “ARTYKIWI.”

What a way to spend lockdown! As Surface Active’s graphic designer I built this new collection of awesome New Zealand Nature Inspired T-shirts from a mix of our legacy drawings, photolitho artwork and some new hand-rendered digital illustrations.

To celebrate the launch of Chrissie and my new store we’d like to share a storewide 10% discount offer. You can shop here https://surface-active.myteespring.co/?pr=ARTYKIWI to get your Surface Active teeshirts, use promo code “ARTYKIWI.”

The jewelled gecko is available here, and the kiwi is available here.

Surface Active: making waves in a sea of sameness.

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‘Paua Aotearoa’, adults and kids T-shirt, four colour print on navy and black fabric.

Surface Active: Making waves in a sea of sameness

Surface Active t-shirts in the spirit of fun.

Surface Active well made in New Zealand t-shirt neck label.

Surface Active well made in New Zealand t-shirt neck label.

Today you can shop for our New Zealand wildlife art Surface Active t-shirts using this link—use promo code “ARTYKIWI” for a 10% discount.

Back in 1986, as an illustrative graphic designer; I was a design pARTner with Chrissie Terpstra in our in-house garment screenprinting studio and clothing brand, Surface Active Artwear. We learned over the next 17 years that hand-pulled screenprinting is the medium of the hard labouring graphic artist.

Overview

Of course we were big fans of the humble t-shirt and by the mid 1980s they had become hot promotional items, garments on the outskirts of fashion, and a relatively new medium for the Graphic Designer’s art. What had for a long time been considered a poor medium for Graphic Design grew to an almost essential one.

All you have to do is walk down the street anywhere in the world since the early 80s to see what a ubiquitous promotional vehicle they have become. If you mail out 100 potential clients a direct mail brochure perhaps 200 people will see it. But mail out, or better yet, sell 100 T-shirts, and assuming they’re at all decent looking, you launch 100 walking billboards.
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Antarctic Centre Adelies on ice Antarctica design on a white and a dark blue T-shirt

Cool T-shirts for Antarctica

WILDLIFE ART FOR THE ANTARCTIC CENTRE – Surface Active design pARTners’ good art achieves standout 1991 competition win

Christchurch is the gateway to Antarctica, has been for well over a century. The International Antarctic Centre was established in 1990, the visitor ‘Antarctic Attraction’ was opened to the public two years later.

Getting Antarctic people to vote on the Antarctic T-shirt designs

In 1991 the Attraction’s “Antarctic shop” merchandising and trading manager invited New Zealand’s leading souvenir T-shirt screen printers to each enter a set of Antarctica T-shirt designs into a competition, speculatively, to be judged and voted on by staff members of the various national Antarctic programmes based in Christchurch—hundreds of world-class scientists, explorers, transport support staff and the likes involved in preparing for their work in Antarctica. The brief was wide open, wildlife art designs, historical designs pertaining to Christchurch’s involvement with the 1912 epic of Captain Scott’s race to the Pole.
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Vinevax PWD brochure redesign cover

Trichoseal-spray: pruning wound dressing makeover

Vinevax_logo_radiused_256pxMore compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting.
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Design a beautiful logo & website for KittyCat Rehoming

Design eye appeal is only one factor in the logo design equation. A useful logo for KittyCat Rehoming Wairarapa requires concept, great execution, and most of all, clear thinking.

How do I increase the eye appeal of my KittyCat Rehoming logo?

Use a picture, especially of a cat, or use more pictures, say an icon that is immediately recognised as a home. People relate to pictures of familiar things like cats instantly.
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Attractive & useful website for Doctors on Luckens

This quality family doctor’s website for his brand new general practice in multi-cultural West Auckland features the key selections of the practice’s specialities. The website content is in complete alignment with local District Health Board and nationwide Health department public health programmes and initiatives.

The content of the site is structured with the underlying principle in mind to better help Dr Fred’s patients. That public service goal is absolutely number one, with user friendly features like online new patient registration, the ability to initiate the setting of appointments, and multilingual translation one click away across all internet portals.
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