Vinevax PWD brochure redesign cover

Trichoseal-spray: pruning wound dressing makeover

Vinevax_logo_radiused_256pxMore compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting.
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MTC 2015 launch catalogue

MTC_logo_greys_256Once a mainstay of the graphic design business, nowadays print brochures are more the rarity but my fascination with ink on paper is perennial. I was inspired by the opportunity to create a small company launch and product catalogue brochure for MTC Equipment, that is short and to the point.
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Waitui Single Malt Manuka Honey Golden Bay Whiskey full packaging label system, front, back and top. Waitui is a small batch Whiskey, barrel aged 4 years. Hand crafted in Takaka, New Zealand.

Waitui single malt: name, logo & packaging

Waitui logoWaitui, a Small Batch, Single Malt, Manuka Honey, Golden Bay Whiskey, a unique New Zealand made prestige product, one of the few true ‘Honey whiskies’ made in the world today—in Takaka, Golden Bay.

Waitui, previously named ‘Bush Whiskey’ required renaming, rebranding and packaging to a standard that properly reflects the product. The result of the rebrand and repackaging has been outstanding at achieving the client’s goals; greatly increasing sales volume, profitability, and enabling the product to be distributed to prestige Whisky specialist retailers such as Whiskey Galore in Christchurch.
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Agrimm trichoprotection, Vinevax, Pruning wound dressing, self-adhesive label, foil pouch, vacuum pack

Vinevax packaging makeover

Design is about communication, the more compelling the design, the deeper the response

Vinevax_logo_radiused_256pxMore compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting. Keep on reading!

A logo for a website mapping all of Christchurch’s post earthquake recovery street art

Top Marks: top 40 logos

Waitui Single Malt Manuka Honey Golden Bay Whiskey packaging label
The power of visual communication is the ability to…

Talk less.

Although I’ve worked on many high-profile projects, I strive to give equal attention to the more commonplace assignments and small business clients. This is the small things that need to be precise—the directional signs, capabilities brochures, websites, product packaging, corporate collateral, After almost 40 years of practice, I am still excited by that challenge and the possibilities each new project presents.
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Supergraphic MTC Volvo FH12 makeover

MTC’s import Volvo FH12 had a makeover and now she’s sweet, in fact she’s a cherry!

The air is thick with ideas in the MagentaDot Brands studio, design is a classic discipline of endless potential and this brief from MTC Equipment was generously thrown wide open. The new livery design brief for the Volvo was given to me in a meeting concurrent with TruLine Civil’s in-house truck painter Andrew Gill, a true master of his trade. This kicked off a fruitful, illustrious collaboration with him and Darren Leeds of Leeding signs. It included the discussion of details like the quality of new alloy boilerplate and wheel arches, the exhaust stacks makeover, and the bold selection of the AA premium cherry red metallic lustre paint to boot! Metallic paint being an exceeding rare choice for long haul trucks to be finished in.
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Windsor Urban brand use document cover

Brand use guide: WindsorUrban

Setting brand standards that people will follow

WindsorUrban symbol and type logo greyscale iconThe brand use manual or corporate identity guide ensures the new WindsorUrban logo is applied correctly in every application where WindsorUrban is identified. The purpose of the brand manual is to enable and regulate a uniformity in the firm’s visual image. WindsorUrban aims to design and manufacture the “go to” product and service offering within their market niche, the brand that their customers think of first when they want urban furniture and street lighting. The guide’s basic job is to teach everyone who uses it, what the brand is and how to effectively implement it.
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WindsorUrban custom Microsoft Word quote template document.

Word template for WindsorUrban

A user-friendly and attractive quotation template

Windsor UrbanThe chief benefit of the WindsorUrban rebrand is that the company’s vision and personality across traditional and interactive media now has the same voice. The new brand accurately reflects the company’s personality and supports the sales and marketing team. A well-written and perfectly formatted Microsoft Word quote document that’s high on readability and clearly laid out information makes the job of responding quickly to client requests, and of presenting a professional image, a lot easier for the sales staff.
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Pionair Unparalleled Journey’s “Affluent Travel” Agency toolkit. Ringbinder of agent information.

Pionair: Oceania “Affluent Travel” kit

Unparalleled Journey’s “Affluent Travel” toolkit… the essentials.

Pionair logo, rebrandAside from being a private air charter firm, owning aircraft and having air crew and air operations personnel on staff, Pionair was also a “best-in-class” inbound wholesale travel operator to the world’s finest destinations in the Oceania region.

The Pionair travel department had a group focussed on designing, marketing and operating escorted group air tours and a Free Inboard Travel, Unparalleled Journeys (UPJ) “affluent travel” group whose clientele was high-end travel agents in the U.S. and internationally.
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Waitui bottle labelling and gift packaging

Waitui product launch proposal

Introduction

Waitui logoThe product launch of the MagentaDot Brands renamed, rebranded and repackaged “Waitui Single Malt 6 year aged” is a critical time in the early stage of introducing this New Zealand Manuka Honey Small Batch Whiskey to the domestic and international liquor markets. Kiwi Spirit distillery is a small company so to create a big launch takes careful planning and sufficient lead time to organize all the contributing components. This is a company with small budgets and limited resources so there is a need to get as much value out of the budget and resources as possible.
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Vinevax, pruning wound dressing foil pouch packaging

Vinevax rebrand project portfolio

Vinevax_logo_radiused_256pxThe innovation in marketing communications terms that the concept of this product logo represents to the client is that the new Vinevax name and brand system approaches the task of product branding from appealing to the customer’s point of view. The idea leverages what the product does for the user.
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