Waitui Single Malt Manuka Honey Golden Bay Whiskey full packaging label system, front, back and top. Waitui is a small batch Whiskey, barrel aged 4 years. Hand crafted in Takaka, New Zealand.

Waitui logoWaitui, a Small Batch, Single Malt, Manuka Honey, Golden Bay Whiskey, a unique New Zealand made prestige product, one of the few true ‘Honey whiskies’ made in the world today—in Takaka, Golden Bay.

Waitui, previously named ‘Bush Whiskey’ required renaming, rebranding and packaging to a standard that properly reflects the product. The result of the rebrand and repackaging has been outstanding at achieving the client’s goals; greatly increasing sales volume, profitability, and enabling the product to be distributed to prestige Whisky specialist retailers such as Whiskey Galore in Christchurch.

The calligraphic Tui illustration is an attractive combination of hand-lettering and digital illustration, the resulting rhythmic emblem, and the prestige black and gold colour theme creates an overall dynamic and sharp effect.


Printer: Croft Printing Limited
Design firm: MagentaDot Brands
Copywriter: Chrissie Terpstra
Designer / photographer: Shaun Waugh
Font credits: Clarendon, ITC Edwardian Script

2009–Present MagentaDot Brands, Consumer products, Copywriting, Digital illustration, Food & Drink, Illustration, Kiwi Spirit Distillery, Lettering, Logos and symbols, Originate brand name, Packaging, Print production, Rename & Rebrand

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