Waitui Golden Bay Manuka Honey Whiskey trademark. The rhythmic looped Waitui calligraphic logo illustration of a native tui in flight combined with quality print and print finishing creates a singular visual brand expression of an exclusive, small batch New Zealand single malt Whiskey. As part of the brief I renamed the product with the lyrical Waitui name. This replaced the existing ‘Bush Whiskey’ name. The rename and rebrand has successfully repositioned Waitui as a prestige brand.