Cool T-shirts for Antarctica
WILDLIFE ART FOR THE ANTARCTIC CENTRE – Surface Active design pARTners’ good art achieves standout 1991 competition win
Christchurch is the gateway to Antarctica, has been for well over a century. The International Antarctic Centre was established in 1990, the visitor ‘Antarctic Attraction’ was opened to the public two years later.
Getting Antarctic people to vote on the Antarctic T-shirt designs
In 1991 the Attraction’s “Antarctic shop” merchandising and trading manager invited New Zealand’s leading souvenir T-shirt screen printers to each enter a set of Antarctica T-shirt designs into a competition, speculatively, to be judged and voted on by staff members of the various national Antarctic programmes based in Christchurch—hundreds of world-class scientists, explorers, transport support staff and the likes involved in preparing for their work in Antarctica. The brief was wide open, wildlife art designs, historical designs pertaining to Christchurch’s involvement with the 1912 epic of Captain Scott’s race to the Pole.
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