A documentary photo essay that I shot of the fabulous Silver Cloud 100% Pure Agave liquor launch event at Nicola’s Cantina in Nelson New Zealand.
The feature of the launch event was the auction by Terry Knight of only the first two of the thirty bottle limited release, bottles number 30 and 29, which sold on the night for a tidy NZD$400 and $450 respectively, a fitting testament to the quality of the pure agave liquor, the packaging, the branding and the success of the well promoted and event managed launch of event.
Silver Cloud 100% Blue Agave Spirit is distilled and cultivated in Golden Bay, the brainchild of Terry Knight and Rachel Raine of Kiwi Spirit distillery.
MagentaDot Brands of South New Brighton originated the ultimate product name “Silver Cloud” and designed the first release brand and packaging solution. To provide full support to my client I flew to Nelson to carefully hand-apply the packaging system to the bottles with the able help of my fab sister Catherine Anderson. The 700ml bottles are hand-blown art glass by Höglund Art Glass of Nelson, each of them a unique art work.
Read more about the Silver Cloud launch event over at stuff.co.nz.
MORE ABOUT THE SILVER CLOUD PROJECT
Printer: Croft Printing Limited
Design firm: MagentaDot Brands
Copywriter / Name origination: Chrissie Terpstra, Shaun Waugh
Creative director / designer /photographer: Shaun Waugh
Font credits: Meta Bold LF Caps, Meta, Rage Italic