Pomeroy’s Press newsletter front page, masthead, leading article, Pomeroy’s family greeting, photo of Steve and Victoria Pomeroy.

Pomeroy’s pub newsletter

The restrained look for Pomeroy’s English style pub newsletter is pure news


POMEROY’S OLD BREWERY INN, CHRISTCHURCH, NEW ZEALAND


THE QUARTERLY POMEROY’S Old Brewery Inn and restaurant newsletter had a name inspired by their brand, “The Pomeroy’s Press”, it was well edited by Chrissie Terpstra who was also chief reporter between 2005–2010 and was designed and laid out with a look that made the news.

The secret of The Pomeroy’s Press is attention to detail in terms of the classic newspaper look, visual hierarchy, placement, spacing and being laid out in cooperation with the editor makes The Pom’s Press newsletter look designed. Its layout is designed to impart the news quickly and sequentially. When pairing the name with a typefont for the masthead I chose the classic look of Goudy Oldstyle. I paired that with Goudy Sans and a heavy Grotesque sans serif for story headings, banners, accents and dropcaps for a newsy look. For the body text classic Goudy Oldstyle light, set tight with a moderate amount of leading gives the look of a dense “read” typical of the newspaper style. Heavy top rules and half-point rules were used between vertical columns, heavier horizontal rules between stories and to “finish” the bottom of the page.


Wild Blue - Pomeroys Pub ‘No Beer Too Far’ logo for their L.R.D.G (Long Range Drinking Group)Adding to the dense structure are good photos, custom illustration, and simple straightforward photocomposites that kept the graphic focus in the newsletter on information, making the stories approachable to the reader and on pro-social fun!


The publication was offset printed in two colours, red and black, and the images were all given a slick duotone treatment to add a little pizazz.

The Pomeroy’s Press issues 18-19, 2008.

The Pomeroy’s Press issues 18 and 19, 2008.

To ensure a seamless experience uniting print and web and to drive customer engagement with their pub website, the content created for The Pomeroy’s Press was used to update the site content to coincide with the newsletter publication every quarter. Victoria’s kitchen seasonal menu, the wine list, craft beer list, calendar of upcoming events, photo galleries of recent events plus selected vividly written stories about local personalities and Pom’s staff were cherrypicked to share. An optimised PDF of each issue of Pom’s Press was also uploaded. Presenting a connected experience to Pom’s customers positively affected the perception of their brand and through a consistent effort over five years created a competitive advantage. MagentaDot Brands helped Pomeroy’s to develop, manage and deliver a contextually relevant and connected experience for customers, creating a unified experience across print & web touch points.

Pomeroy’s Press newsletter front page, masthead, leading article, Pomeroy’s family greeting and list of contents.

Pomeroy’s O.B.I. is a real family owned and operated community based pub

Pomeroy’s is still family-owned and operated, and they pride themselves on being a real community-based pub. Pom’s is comfortable and the locals are friendly, there is always someone to chat to and always something going on entertainment-wise with their acoustic music, jazz, blues and folk music nights, not to mention wine and beer tasting events, quiz nights and other regular special events like the fringe theatre and comedy Laugh-Inn shows and the annual mid-winter Pirate Party.

Two barkeepers, Pomeroys Old Brewery Inn.

Two barkeepers, Pomeroys Old Brewery Inn.

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Orana Park Chapman’s Zebra screen prints on front and back of a navy T-shirt

Wildlife Park T-shirts for Africa

Our 1992 competition winners, a range of wildlife art t-shirts that celebrate an international wildlife conservation success story: Orana’s African savannah top five


ORANA WILDLIFE PARK, MCLEANS ISLAND, CHRISTCHURCH


The retail market of the garment trade is tough, for an open range zoo like Orana Park, with one foot in the quality recreational experience sector and the other in the tourism sector, trading is highly seasonal. The competition for the customer’s discretionary spending dollar and the fact the park is a charitable trust that generates 95% of its income from gate takings and their ‘Trading Post’, demanded that the very best way of developing the Park’s new T-shirt range be used be used for this custom T-shirt design and print project.
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Poster Mr Fungus International Comic Mime

Fungustic slaprobatics: a poster for Mr Fungus

A poster for New Zealand‘s loudest mime

After training in London at the Desmond Jones School of Mime and earning a living on the competitive streets of Covent Garden and at various international busking festivals, at age 25 Fergus returned to New Zealand to work full time as an entertainer. He needed a logo and self-promotional publicity kit to enable him to market himself and provide to talent agencies. This poster is a photo montage produced using old school paste up and photolitho methods. Inverting the chair handstand ‘fungustic slaprobatic’ trick into a free-falling Mr Fungus was to play with the audience with a sort of Irish parachute sight gag, and making a poster that could be hung “correctly” upside down and still not make sense.
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Agrimm trichoprotection, Vinevax, Pruning wound dressing, a5 landscape, brochure,

Trichoseal-spray: pruning wound dressing makeover

Vinevax_logo_radiused_256pxMore compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting.
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Mr. Fungus logo & card: make a big impression at close range

Graphics must be purposeful

Recently returned to settle back in Wellington from the U.K. in 1991, having done his time entertaining Covent Garden and international festival audiences, Fergus Aitken was a busker, a young exponent of clowning, juggling, mime and the bizarre who needed a logo and a business stationery promotional kit to advertise and promote his comic mime character Mr Fungus. More broadly he needed to promote his availability for various performing arts roles and as a mime workshop teacher in community, school and tertiary education settings. The first project, a card, would be handed over personally or included in direct mail campaigns to various audiences, where it would be viewed mainly at very close range.
Keep on reading!