Auto Restorations website homepage after redesign, showing Automotive Dreams marketing slideshow and table of links to website feature articles and pages.

Energise an image heavy website

April 9, 2019 / / No Comments

Energise an image heavy website by design

AUTO RESTORATIONS, 52 STEWART ST, CHRISTCHURCH, NEW ZEALAND

Links to PDF of New Zealand Classic Car magazine cover story on the 1963 Ferrari 250 GT Lusso

Making it to the cover of Classic Car magazine, the superior quality of Auto Restorations’ work speaks for itself in this 6 page cover article  (linked).

Established in 1973 Auto Restorations has a story to tell. Every year it must mobilise new car restoration projects. To do this it relies on existing clientele, affluent, discerning people who might already know of the company by word of mouth, prestigious Concours D‘Elegance ‘First In Class’ wins, the publicity that generates in classic car enthusiasts’ media, their advertising, website and brochure—sales brochures, basically—designed to showcase the superior quality of the work they do. Showcase the process of restoration, the completed works, among them some of the most refined and rare cars in the world, and do it justice with advertising and promotional material that has the maximum effect and gives the impression to their select international clientele of an organization worthy of trusting one’s precious, valuable car to.

Well crafted and well made custom built motor cars, widely regarded as some of the most rare and beautiful, are the results of the restoration process, a process which varies.
Read More

Four of Auto Restorations skilled workforce wheel a custom body Delage Roadster into position in the carpark.

Informal portraiture at work

April 6, 2019 / / No Comments

Informal portraiture in the workplace using available light

AUTO RESTORATIONS WORKSHOP, STEWART STREET, CHRISTCHURCH 2009–2012

When shooting informal portraiture avoid distraction from the most important purpose—getting photographs. These photos were shot and photo composites produced 2009–2012, they offer a historical profile of Auto Restorations during that time soon after Allan Wylie stepped up from the Mechanical Shop floor to the role of General Manager. Pictures of their employees on their redesigned website, and capabilities brochure in print helped Auto Restorations transform from a faceless company to people that their customers can relate to. The highly specialised, high value personal service that Auto Restorations’ workforce offer to customers is an advantage that they have over large companies, their multiple international Concours D’Elegance awards attest to this. Good photos of their skilled workforce reinforce this.
Read More

Attractive & useful website for Doctors on Luckens

July 12, 2018 / / No Comments

This quality family doctor’s website for his brand new general practice in multi-cultural West Auckland features the key selections of the practice’s specialities. The website content is in complete alignment with local District Health Board and nationwide Health department public health programmes and initiatives.

The content of the site is structured with the underlying principle in mind to better help Dr Fred’s patients. That public service goal is absolutely number one, with user friendly features like online new patient registration, the ability to initiate the setting of appointments, and multilingual translation one click away across all internet portals.
Keep on reading!

Waitui Single Malt Manuka Honey Golden Bay Whiskey full packaging label system, front, back and top. Waitui is a small batch Whiskey, barrel aged 4 years. Hand crafted in Takaka, New Zealand.

Waitui single malt: name, logo & packaging

July 8, 2018 / / No Comments

Waitui logoWaitui, a Small Batch, Single Malt, Manuka Honey, Golden Bay Whiskey, a unique New Zealand made prestige product, one of the few true ‘Honey whiskies’ made in the world today—in Takaka, Golden Bay.

Waitui, previously named ‘Bush Whiskey’ required renaming, rebranding and packaging to a standard that properly reflects the product. The result of the rebrand and repackaging has been outstanding at achieving the client’s goals; greatly increasing sales volume, profitability, and enabling the product to be distributed to prestige Whisky specialist retailers such as Whiskey Galore in Christchurch.
Keep on reading!

Sillicon Planet’s world-wide smile promo

August 3, 2017 / / No Comments

When it comes to promoting entertainers, creating distinction is key.

Because of the tremendous competition in the market, promotions for Circus-Arts performers, children’s entertainers, need to be well thought out, be comprehensive and also entertain the reader in the same manner as performers do in order to capture the attention of any audience world wide.

Sillicon Planet’s New Zealand audience is a mash-up of schools, festival and event organisers, corporate clientele and talent agencies.
Keep on reading!

Southern DC3 Newsletter, Spring 2007, pages 2 & 3.

Southern DC3 Newsletter

July 5, 2017 / / No Comments

Issue 1, Spring 2007

The multicolumn layout makes for an easy read and a flexible format that packs in plenty of information per page. Photography, illustration and other graphics make the newsletter more visually appealing and encouraging people to either dip into the articles that interest them first or read the newsletter from end to end.
Keep on reading!

Southern DC3 Charitable Trust donations prospectus, Help us reach for the sky, Front cover.

Southern DC3 Trust prospectus & promotional materials

July 4, 2017 / / No Comments

Patron Richie McCaw chats with Dave Horsburgh on the cover of The Southern DC3 Trust “Help us reach for the sky” fundraising prospectus I designed and published in 2006–7.

My role was as Creative Director of the Trust and Mac operator, providing all creative services, photography and the desktop publishing of all print collateral. This provision of goods, branding and brand management services was under the auspices of Pionair Adventures for whom I was in-house Creative Designer at the time.
Keep on reading!

AbsoluteProof website, Markets page header detail.

Technical writing: Digital Proofing

June 29, 2017 / / No Comments

Technical writing: Digital Proofing for print, packaging & graphic arts

AbsoluteProof logo black and white iconI began to develop my technical writing skill in the late 90s when I was involved as a stakeholder in the development and marketing of the AbsoluteProof digital proofing solution. My stake in the development of this innovative “highest achievable standard” Digital Proofing solution encompassed both marketing strategy and the provision of all the marketing communications materials, including the writing of software “quick start” user guides and both marketing and technical writing about the printing, packaging, desktop publishing and graphic arts industry for the AbsoluteProof website and print promotions.
Read More