“Automotive dreams” brochure

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“Automotive dreams” brochure

Auto Restorations A5 brochure front cover
Front cover of double gatefold capabilities brochure.
Auto Restorations capabilities brochure first gatefold “spread”.
First gatefold spread.
Opening the second, four-page spread of Auto Restorations‘ double gate-fold brochure.
Peek-a-boo!
You are there.
You are there.
Close-up detail of the second, four-page spread of Auto Restorations‘ double gate-fold brochure.
Energised by photos.
Bugatti t49 side elevation clearcut on a white background. Auto Restorations.
Bugatti t49 front elevation clearcut on a white background. Auto Restorations
Graphic Ferrari Panamericana slide from the ‘Auto Restorations—automotive dreams’ ‘PassionPoint’ slideshow / marketing communications banner at the head of the homepage. The positioning of the Auto Restorations brand as representing a firm of internationally recognised, highly skilled and experienced classic car restorers who are also passionate classic car enthusiasts is expressed in these mini-advertisement slides.
Graphic Delage d6-70 cabriolet slide from the ‘Auto Restorations—automotive dreams’
Automotive Dreams graphic, Italian Sports Car, 1955 Siata Balbo Coupe slide from the ‘Auto Restorations—automotive dreams’ slideshow
Graphic Aston Martin DB3S slide from the ‘Auto Restorations—automotive dreams slideshow
Auto Restorations letterhead, logo close-up
Auto Restorations’ webpage design templates stack.

Auto Restorations logo. Brands for New Zealand companies, Christchurch, New Zealand.This beaut gatefold eight-page folder format allows multiple facets of Auto Restorations’ capabilities as a firm to bask in the reflected glory of their restoration work, the calibre of which really shines on the AA grade card weight stock, impeccably printed and finished by Croft printing. The unfolding nature of the gatefold format stages the introduction of the award winning classic car restoration specialists. The visual rhythm of the design informs the story as it unfolds.

The pace with which the information reveals itself rewards the reader at every turn—first lavished with images of beautifully designed cars, balanced by close-ups of the hands of Auto Restoration’s expert tradesmen at work, second a jewellery box of award winning restorations and a stunning hero shot concluding full throttle with the inner 4 page spread.

This brochure features not just the Auto Restorations brand, the graphic design and the classic automobiles of envious beauty they have restored, but it showcases the work of at least ten photographers, including me, there’s illustrations, the writers, fonts, colour—the true artisans of the Auto Restorations team and the art and craft of high quality printing.

“The international renown and recognition that Auto Restorations has earned over the years is due to the exemplary skills, talents and exacting standards of our individual employees…”—Allan Wylie, General Manager

READ MORE ABOUT AUTO RESTORATIONS’ WEB DESIGN

Credits

Printer: Croft Printing Limited
Copywriters: Allan Wylie / Shaun Waugh
Photography: Beachbum studios, Wouter Melissen  of ultimatecarpage.com, Richard Owen of supercars.net and others
Font credits: Futura, Raceway

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