“Automotive dreams” brochure

Front cover of double gatefold.

First gatefold spread.

Peek-a-boo!

You are there.

Energised by photos.

The gate fold eight-page folder format allows multiple facets of Auto Restorations’ capabilities as a firm to bask in the reflected glory of their restoration work, the calibre of which really shines on the AA grade card weight stock, impeccably printed and finished by Croft printing. The unfolding nature of the gatefold format stages the introduction of the award winning classic car restoration specialists. The visual rhythm of the design informs the story as it unfolds. The pace with which the information reveals itself rewards the reader at every turn—first lavished with images of beautifully designed cars, balanced by close-ups of the hands of Auto Restoration’s expert tradesmen at work, second a jewellery box of award winning restorations and a stunning hero shot concluding full throttle with the inner 4 page spread.

“The international renown and recognition that Auto Restorations has earned over the years is due to the exemplary skills, talents and exacting standards of our individual employees…”—Allan Wylie, General Manager

This brochure features not just the Auto Restorations brand, the graphic design and the classic automobiles of envious beauty they have restored , but it showcases the work of at least ten photographers, there’s illustrations, the writers, fonts, colour—the true artisans of the Auto Restorations team and the art and craft of printing.

The process of designing this work occurred at the end of the web design project, I felt lucky and inspired for the opportunity, truly inspired by the experience and grateful to all those who contributed to this beaut brochure.

Description

Project name: Auto Restorations gate fold eight-page folder
Client (Industry): Auto Restorations (Travel & transportation)
Disciplines: Copywriting / Digital Illustration / Illustration / Icon design / Photography / Print production / Promotional design and advertising /
Format: Brochure
Date: 2010

Credits

Printer: Croft Printing Limited
Design firm: MagentaDot Brands
Copywriters: Allan Wylie / Shaun Waugh
Art director / designer / photographer: Shaun Waugh
Photography: Beachbum studios, Wouter Melissen of ultimatecarpage.com, Richard Owen of supercars.net and others
Font credits: Futura, Raceway