Patron Richie McCaw chats with Dave Horsburgh on the cover of The Southern DC3 Trust “Help us reach for the sky” fundraising prospectus I designed and published in 2006—7.
My role was as Creative Director of the Trust and Mac operator, providing all creative services, photography and the desktop publishing of all print collateral. This provision of goods, branding and brand management services was under the auspices of Pionair Adventures for whom I was in-house Creative Designer at the time.
The Southern DC3 Charitable Trust was formed in early 2006 to raise NZD$500,000 to purchase the DC3 aircraft AMY then to preserve and maintain her as a ‘young’ (very low air-miles) example of the classic DC3 type—a fully operational working example for the enjoyment of future generations of New Zealanders to be based at Ashburton Aviation Museum.
After 8 years of taking passengers on scenic flights AMY made her final flight across the Canterbury Plains in January 2014, an upcoming $50,000 of routine maintenance made it time for her to retire as Hangar Queen at the Ashburton Aviation Museum. She is being kept in working order in case funds are raised to have her fly again in the future.
Pilot Keith Mitchell, who had spent his lifetime flying DC3, was at the controls and remarked how “No matter where you go the DC-3 will attract a lot of people and it’s the sound of the engines.”
The formation of the trust, 2006
The Trust was formed to purchase the DC3 from my employer as in-house designer, Pionair Aviation | Adventure Travel. Pionair gave the trust until November 2006 to raise the half million dollars to purchase the aircraft. As in-house graphic designer at Pionair my role and work output became a key component of the 2006 fund raising drive. I was engaged as Creative Director, Mac operator and photographer by the trust to provide all marketing communications services and the desktop publishing of all print collateral. This included everything from copywriting to digital printing using the colour laser in house and all the liaison and supervision required to produce the premium items I designed such as limited edition fine art Giclée of AMY and collector’s item scale models hand crafted in Indonesia. Jono at Deflux donated the design and build of the website.
As one of the four pilots on the trust board said, “The Old Girl is not ready to retire—we’ll make her earn her keep for a long time yet”.
Since its first flight in New Zealand in 1935 the DC3 has continuously impressed with its reliability, safety and style.
Why was ZK-AMY selected?
AMY began life in the USAAF in June 1944 as a C47A in the Pacific theatre of WWII, she flew Australia from top to bottom between 1947–1994 and most recently flying with Pionair and with Vincent Aviation. Yet, with just 18,000 hours logged against her airframe she is literally the youngest airworthy DC3 in the Southern hemisphere.
Project name: Southern DC3 Charitable Trust, Fundraising prospectus and marketing communications support services
Client (Industry): Southern DC3 Charitable Trust (Private Aviation, Travel & transportation)
Disciplines: Advertising Design / Brand and identity systems / Copywriting / Digital Illustration / Photography / Print production / Promotional design and advertising
Formats: Advertisment / Brand & Identity systems /Brochure / Corporate strategy / Posters / Promotional design and advertising / Type design
Design firm: Pionair Propellor Studio (Solo in-house creative designer)
Copywriter: Shaun Waugh
Design and Art Direction, photography: Shaun Waugh
Website: Jono, Deflux