The Southern DC3 brief was for a quality “retro” design to makeover AMY with the minimum of effort and cost while delivering the maximum power of visual communication to my client’s business.
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Patron Richie McCaw chats with Dave Horsburgh on the cover of The Southern DC3 Trust “Help us reach for the sky” fundraising prospectus I designed and published in 2006–7.
My role was as Creative Director of the Trust and Mac operator, providing all creative services, photography and the desktop publishing of all print collateral. This provision of goods, branding and brand management services was under the auspices of Pionair Adventures for whom I was in-house Creative Designer at the time.
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Working for Pionair Aviation in the old Air Force Tower at the Wigram Airfield in Christchurch, New Zealand and at Sydney Bankstown Airport in Australia, my strength at creating powerful brands that flow across all print and web media as well as hands-on skills with 3D objects and sign graphics was put to good use.
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