Working at Pionair my strength at creating powerful brands that flow across all print and web material as well as 3D objects was put to good use.
This pacific design has two bold calligraphic lines that elegantly flow from one side of the fuselage to the other. The dynamic two-tone blue on white ribbon device with cool grey wings are clean and modern while the polished metal nacelles are a stylish gesture towards its mid-century origins. Overall the curved design is a cool change from the cheatlines of most mid-century aircraft. The tension between the two fluid swoops draws the eyes away from the nose section and appears to lengthen the aircraft. With its notched profile, the nose gives away the fact the Convair is more than 50 years old.. To further de-emphasise the nose section it has been painted clean, featureless white.. The swoop design and fresh colour scheme appears modern and effortless, always turns heads and inspires confidence in passengers overcoming any reservations they may have about flying aboard older aircraft.
As part of the Pionair rebrand in 2006 I designed a new specialized livery and logo standard. This aircraft livery was a first in the history of the firm, a first for me, and a tremendous career highpoint. The brief was for the livery to be variable, the design needed to be able to accept either the Pionair logo in the prominent vertical stabilizer position, or the brands of air charter clients and other entities. The inaugural livery featured the compass rose icon from TAUCK, a US operator of all-inclusive guided tours and cruises that was Pionair’s most significant private air charter client on both sides of the Tasman at that time.
The new livery was the icing on the cake of a complete refurbishment of one of Pionair’s two ‘business class’ passenger Convair CV580, the aircraft ultimately to be registered in Australia as VH-PDV. After sending the specifications plan for the new livery to Fieldair’s ‘Pete the Painter’ Pionair received the response that if we wanted the new ‘swoops’ design on the aircraft that I would have to travel to Palmerston North and apply the design to the aircraft myself. Because, it turns out that while painting a cheatline, a decorative horizontal design composed of single or double band of colour was one thing, but, as one of the engineers remarked about the new livery design when he saw the plan on my first day in the Fieldair hangar;
That design is a compound curve on a compound curve mate! That is impossible to draw!
The portfolio explains the method visually, in preparation for applying the swoops the fuselage had been painted white as specified, in short the task was to;
- scale up the design onto the fuse and draw it precisely on the white paint with a sharp chinograph pencil,
- once the four outlines of the swoops were drawn, Pete applied the mask. This begins with thin 5mm masking tape masked up to the drawn line. Once the 5mm mask outline was placed he used broader guage masking tapes to affix his standard masking materials to the design,
- once masked up the painter was able to spray paint the fluid two-tone blue design.
Project name: Convair CV580 aircraft livery
Client (Industry): Pionair Australia and Pionair New Zealand (Private Aviation, Travel & transportation)
Disciplines: Digital illustration / Graphic design / Signwriting
Formats: Aircraft livery
Design firm: Pionair Propellor Studio (Solo in-house creative designer)
Design and Art Direction / Signwriting: Shaun Waugh
Painting: Fieldair Engineering
Font credits: Univers, Sloop script