A coolie steps off a wooden cargo boat gangplank. These magnificent Makassar schooners called Pinisiat at the port of Sunda Kelapa, Jakarta, Indonesia.

The right picture: Sunda Kelapa

As photographer & picture editor I demonstrate how to choose the right picture

A self assignment; visual anthropology at Sunda Kelapa, old harbour of Jakarta, Indonesia

The practice of self assignment can be one of a photographer’s most useful exercises. It is a highly personal experience in which the photographer becomes his own audience—there is no client to please, no specific requirements by which the photographs will be judged. It serves as a way to test your abilities should they ever be offered the “dream” assignment. This is an opportunity to make mistakes and learn from them. Some good images may be captured in the bargain. The purpose beyond any such practice should be to move beyond the ordinary, to break the photographic cliché.
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‘Paua Aotearoa’, adults and kids T-shirt, four colour print on navy and black fabric.

Surface Active: Making waves in a sea of sameness

Surface Active art-to-wear: T-shirts in the spirit of fun.

Surface Active made in Aotearoa, T-shirts main neck label.

Surface Active T-shirts main neck label.

‘Adelie Penguins, Antarctica’ adult’s and children’s two colour T-shirt print on white fabric.

‘Adelie Penguins, Antarctica’ adult’s and children’s two colour print.

As an illustrative graphic designer, writer, desktop publisher; I was a design pARTner with Chrissie Terpstra in an in-house craft garment screenprinting studio, the medium of the workingman’s artist.

By the mid 1980s T-shirts had become hot promotional items, garments on the outskirts of fashion, and a relatively new medium for the Graphic Designer’s art. What had for a long time been considered a poor medium for Graphic Design grew to an almost essential one. All you have to do is walk down the street anywhere in the world since the early 80s to see what a ubiquitous promotional vehicle they have become. If you mail out 100 potential clients a direct mail brochure perhaps 200 people will see it. But mail out, or better yet, sell 100 T-shirts, and assuming they’re at all decent looking, you launch 100 walking billboards.
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Pionair website, aircraft charter page, Tauck group photo centre, Pionair Cargo page to the left, Tailormade travel page to the right.

Pionair websites for N.Z. & Australia

Pionair.com, Pionair.com.au overview

Pionair logo, rebrandThe Australian and New Zealand private air charter and inbound tourism wholesaling firms had two websites side-by-side, Pionair.com, and Pionair.com.au which I designed and maintained through three iterations between 2003–2009. In 2008 the new combination “affluent travel/private air charter/air cargo” themed redesign for both websites was briefed.
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Pomeroys Boutique Accommodation logo and hand-crafted three dimensional sign.

Excellent design conveys care


POMEROY’S ON KILMORE BOUTIQUE ACCOMMODATION, CHRISTCHURCH


Excellent design conveys care, craftsmanship, professionalism, it is beautiful to see and fun to do

THE BEST DESIGN—design that moves people’s hearts and minds—has something more. It expresses a concept, a great underlying vision that combines imagination and wisdom. Without a great concept, it is fair to say, design is only superficial decoration. A great concept is what gives purpose to the communication art of design. The design of Pomeroy’s on Kilmore Boutique Accommodation’s brand and corporate identity components, from signage to print & web, to bathroom products is all about vision—the art of imagining and thinking and seeing a world that does not yet exist, and that needs graphic design to bring that to life.

“Pomeroy’s and daughters and son” is a family business, having welcomed lots of guests through its doors over the previous eighteen months, in 2007–8 Steve and Victoria Pomeroy decided to complete their plans to fully refurbish, upgrade and rebrand the colonial villa, formerly known as Pomeroy’s B&B from 2006. Snug, comfortable Pomeroy’s on Kilmore Boutique Accommodation is centrally located next door to Christchurch’s own historic, English-style pub! Managed by Ava the atmosphere is private and personal, complete with delicious continental breakfast, what more could you ask for but their fantastic value tariff? Steve’s career in construction and Victoria’s flair for interior design came together in a great luxury b&b concept that positioned Pomeroy’s on Kilmore as a top of the line B&B.
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Wildlife Photo portrait of a Cheetah at Orana Wildlife Park

Where the wild things are

Orana Wildlife Park is a great place for wildlife photography


ORANA WILDLIFE PARK, MCLEANS ISLAND, CHRISTCHURCH


WILDLIFE PHOTOGRAPHY IS THE GENRE of photography concerned with the documenting of wildlife in their natural habitat, Orana Wildlife Park in Christchurch, is New Zealand’s only open range zoo. Visiting Orana Park therefore offers a unique opportunity for the self-assignment of exercising your photography skills because in the wild animals are difficult to approach, predicting their actions is hit and miss, whereas the animals at Orana Park are not perturbed when viewed from quite close up and because there are mostly no bars or cages capturing great images of them in interesting situations just takes a little patience to be in the right place at the right time.
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Antarctic Centre Adelies on ice Antarctica design on a white and a dark blue T-shirt

Cool T-shirts for Antarctica

WILDLIFE ART FOR THE ANTARCTIC CENTRE – Surface Active design pARTners’ good art achieves standout 1991 competition win

Christchurch is the gateway to Antarctica, has been for well over a century. The International Antarctic Centre was established in 1990, the visitor ‘Antarctic Attraction’ was opened to the public two years later.

Getting Antarctic people to vote on the Antarctic T-shirt designs

In 1991 the Attraction’s “Antarctic shop” merchandising and trading manager invited New Zealand’s leading souvenir T-shirt screen printers to each enter a set of Antarctica T-shirt designs into a competition, speculatively, to be judged and voted on by staff members of the various national Antarctic programmes based in Christchurch—hundreds of world-class scientists, explorers, transport support staff and the likes involved in preparing for their work in Antarctica. The brief was wide open, wildlife art designs, historical designs pertaining to Christchurch’s involvement with the 1912 epic of Captain Scott’s race to the Pole.
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Orana Park Chapman’s Zebra screen prints on front and back of a navy T-shirt

Wildlife Park T-shirts for Africa

Our 1992 competition winners, a range of wildlife art t-shirts that celebrate an international wildlife conservation success story: Orana’s African savannah top five


ORANA WILDLIFE PARK, MCLEANS ISLAND, CHRISTCHURCH


The retail market of the garment trade is tough, for an open range zoo like Orana Park, with one foot in the quality recreational experience sector and the other in the tourism sector, trading is highly seasonal. The competition for the customer’s discretionary spending dollar and the fact the park is a charitable trust that generates 95% of its income from gate takings and their ‘Trading Post’, demanded that the very best way of developing the Park’s new T-shirt range be used for this custom T-shirt design and print project.
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