Four of Auto Restorations skilled workforce wheel a custom body Delage Roadster into position in the carpark.

Informal portraiture at work

Informal portraiture in the workplace using available light


AUTO RESTORATIONS WORKSHOP, STEWART STREET, CHRISTCHURCH 2009–2012


When shooting informal portraiture avoid distraction from the most important purpose—getting photographs. These photos were shot and photo composites produced 2009–2012, they offer a historical profile of Auto Restorations during that time soon after Allan Wylie stepped up from the Mechanical Shop floor to the role of General Manager. Pictures of their employees on their redesigned website, and capabilities brochure in print helped Auto Restorations transform from a faceless company to people that their customers can relate to. The highly specialised, high value personal service that Auto Restorations’ workforce offer to customers is an advantage that they have over large companies, their multiple international Concours D’Elegance awards attest to this. Good photos of their skilled workforce reinforce this.
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Packaging carton for MyoPace EMG Equipment for Physiotherapy

MyoPace EMG carton

This beaut MyoPace packaging design uses simple, clear visual language as well as text as the approach to expressing the core messages and to simultaneously capture and hold the consumer’s attention.

The power of packaging for your brand

As a manufacturer it is your job to package your product well, advertise it to your audience nationally and internationally, take orders, ship your product, collect revenue, handle accounting and so on.
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Cover of Case Study: Horizontal Infrastructure 01, TruLine Logo

TruLine case study docs

The website Case Studies are published from pdfs for inclusion in tender bid documents as required. The case studies are focussed on TruLine Civil’s methodologies as applied to specific contracts. Between 2008–11 this involved documentary location photography of completed projects from Punakaiki to Arthurs Pass. Since 2011 the project manager shifted up the priority going forward, shooting TruLine’s workplace methodologies  in progress at selected works in progress. This open-ended project has progressively provided a high quality image library that covers the gamut of TruLine’s civil engineering strengths and capabilities.
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Da Vinci rebrand: software brochures

Software brochures makeover for Da Vinci Communications

Desktop publishing is a path of discovery. Why is making something look better worthy toil? There are benefits to clarity, ease of understanding for busy people justifies hours in production.

Pleasing design needs no apology, even in technical publications. Artistic expression can be placed on the same level as informational expressional.
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Events Management Group: logo design & identity system

EMG Events Management Group was a Christchurch firm established to support the performing arts and project manage the creation and development of large and small scale events such as outdoor theatre for the city council’s parks & recreation department, conferences, conventions and bespoke corporate events.

Senior leaders in the firm were particularly keen on ensuring the logo design and branding positioned them well in the corporate market.
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