EMG Events Management Group was a Christchurch firm established to support the performing arts and project manage the creation and development of large and small scale events such as outdoor theatre for the city council’s parks & recreation department, conferences, conventions and bespoke corporate events.
Senior leaders in the firm were particularly keen on ensuring the logo design and branding positioned them well in the corporate market.
The design was inspired by the constraint of needing to present as formal, business-like and well organised yet at the same time reflect the forward thinking and creative flair their senior leaders and entrepreneurs bring to their mission of planning and running unforgettable events.
Also weighing into the final design was the brief the organisation was to be branded with their formal name and with the acronym spun off that, EMG. The EMG acronym is not descriptive of the business and possesses no imagery or benefit-oriented language in and of itself. This lead to the solution where the typographic “capital E” monogram embodies a descriptive symbolic representation of the idea of performance and events.
The process of EMG’s brand development formed an alliance with their business development.