Events Management Group branding

EMG Events Management Group was a Christchurch firm established to support the performing arts and project manage the creation and development of large and small scale events such as outdoor theatre for the city council’s parks & recreation department, conferences, conventions and bespoke corporate events such as product launches and fundraisers.
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A logo for a website mapping all of Christchurch’s post earthquake recovery street art

Top Marks: top 40 logos

Waitui Single Malt Manuka Honey Golden Bay Whiskey packaging label
The power of visual communication is the ability to…

Talk less.

Although I’ve worked on many high-profile projects, I strive to give equal attention to the more commonplace assignments and small business clients. This is the small things that need to be precise—the directional signs, capabilities brochures, websites, product packaging, corporate collateral, After almost 40 years of practice, I am still excited by that challenge and the possibilities each new project presents.
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portrait with the fetching Stronger Chrischurch ballerina backdrop in Armagh Street, May 2015.

The rise & rise of Christchurch street art

Watch This Space logo design contest entry

Popular Urban Art or vandalism of private property? That thorny contention was settled unequivocally in post-quake Christchurch 2011. What now is considered pro-social and broadly popular urban art has morphed out of counter culture to become one of the totems of the fine art world. The gallery showcases my comp entry and a selection from my Stronger Christchurch, and Rise street art photo libraries.

Front cover Watch This Space logo presentation document

The front cover of my Watch This Space logo presentation document depicts the logo visualised screenprinted onto the back of a woman’s red hoodie garment.

Since the 2011 earthquakes Street Art is emerging all over the central city of Christchurch, like life it finds a way to vitalize empty sections and animate the bare walls that dominate the landscape with vibrant colour and youthful design.
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Proof of concept visual of Heather’s helping hands’ screen printed in two colours on white T-shirt.

The elements of iconic design: Heather’s helping hands’ branding

The iconic logo design elements of the “right” logo for my clients

To design the right logo for a business is crucial irrespective of the firm’s size. A successful design may meet the goals set in your design brief, but a truly enviable iconic design must also be relevant, relevant, enduring, distinctive, adaptable and for successful use in responsive web design, simple and bold are key criteria too.
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Cover of Case Study: Horizontal Infrastructure 01, TruLine Logo

TruLine case study docs

The website Case Studies are published from pdfs for inclusion in tender bid documents as required. The case studies are focussed on TruLine Civil’s methodologies as applied to specific contracts. Between 2008–11 this involved documentary location photography of completed projects from Punakaiki to Arthurs Pass. Since 2011 the project manager shifted up the priority going forward, shooting TruLine’s workplace methodologies  in progress at selected works in progress. This open-ended project has progressively provided a high quality image library that covers the gamut of TruLine’s civil engineering strengths and capabilities.
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TruLine Key Personnel CV document, front cover.

TruLine key personnel CVs

Tru-Line Civil Logo. Brands for New Zealand companies, Greymouth, New Zealand.A set of key personnel and management team CV documents have been prepared for the purposes of adding to tender bid documents in the appendices. They may also be integrated into the bid document proper depending on the specifications set out in the client request for information. The key personnel custom Word document template allows for the individual CVs to be recombined and re-ordered by the client on an ad-hoc basis then published in-house to suit the specific requirements of each tender bid.
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WindsorUrban custom Microsoft Word quote template document.

Word template for WindsorUrban

A user-friendly and attractive quotation template

Windsor UrbanThe chief benefit of the WindsorUrban rebrand is that the company’s vision and personality across traditional and interactive media now has the same voice. The new brand accurately reflects the company’s personality and supports the sales and marketing team. A well-written and perfectly formatted Microsoft Word quote document that’s high on readability and clearly laid out information makes the job of responding quickly to client requests, and of presenting a professional image, a lot easier for the sales staff.
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A pocket-size showcase brochure in a custom carbon fibre clam for the kinetic sculptures of Phil Price

Pocket-size brochure for the kinetic sculptures of Phil Price

A pocket-size showcase brochure in a custom carbon fibre clam for the kinetic sculptures of Phil Price.

A tight budget means doing more with less so this dual purpose business card brochure needed to show a range of kinetic works. Thinking of my paper as a screen or a stage I laid out a montage onto eighteen small panels that unfold into an informative, a4 size flier.
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Events Management Group: logo design & identity system

EMG Events Management Group was a Christchurch firm established to support the performing arts and project manage the creation and development of large and small scale events such as outdoor theatre for the city council’s parks & recreation department, conferences, conventions and bespoke corporate events.

Senior leaders in the firm were particularly keen on ensuring the logo design and branding positioned them well in the corporate market.
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