Cashel Street, Pop-up Mall, night photography, post earthquake, illuminated at night by WindsorUrban luminaires and lighting poles. Photo shot for WindsorUrban website redesign and rebrand project.

The creative brief: design process & the four Ws

Design from a creative brief.

Designer and client must work towards the same, agreed goal.

The creative brief is the blueprint for the project. It’s a collaboration of designer and client. It includes project overview, goals, messages, audience description, budget, schedule and so on. The act of writing all of this down means that everyone has talked through and agreed on what the design is to embody.
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Tru-Line Civil, corporate stationery system, business card, letterhead, mobile web, CD ROM, envelope, website

Hard working TruLine stationery system

The Tru-Line Civil rebrand’s good-looking corporate stationery system works hard and adapts easily. The design conforms to the world’s most popular business look. It is corporate—uncluttered, clean and impressive. The Tru-Line business system, consists of A4 letterhead, envelope, business card, with compliments slip and a versatile laminated and embossed document folder that is trimmed down from the same worksheet as the folder to create a custom Word document cover with a window. The system is easily manipulated and I can adapt it for almost any use. At the core of the system is the Tru-Line Civil logo, or “mark” and a separate block of text.
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