The Australian and New Zealand private air charter and inbound tourism wholesaling firms had two websites side-by-side, Pionair.com, and Pionair.com.au which I designed and maintained through three iterations between 2003–2009. In 2008 the new combination “affluent travel/private air charter/air cargo” themed redesign for both websites was briefed.
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POMEROY’S FIRST HALLOWEEN PARTY, FRIDAY 31 OCTOBER, 2008
Galleries of good social event photography should be an energetic expression of the real event, which was such a great time. The photos need to do justice to it by conveying all of the paranormal pestilence and deadly energy of the night, and the sense of place, a Halloween Party in Christchurch’s favourite old English pub.
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POMEROY’S ON KILMORE BOUTIQUE ACCOMMODATION, CHRISTCHURCH
THE BEST DESIGN—design that moves people’s hearts and minds—has something more. It expresses a concept, a great underlying vision that combines imagination and wisdom. Without a great concept, it is fair to say, design is only superficial decoration. A great concept is what gives purpose to the communication art of design. The design of Pomeroy’s on Kilmore Boutique Accommodation’s brand and corporate identity components, from signage to print & web, to bathroom products is all about vision—the art of imagining and thinking and seeing a world that does not yet exist, and that needs graphic design to bring that to life.
“Pomeroy’s and daughters and son” is a family business, having welcomed lots of guests through its doors over the previous eighteen months, in 2007–8 Steve and Victoria Pomeroy decided to complete their plans to fully refurbish, upgrade and rebrand the colonial villa, formerly known as Pomeroy’s B&B from 2006. Snug, comfortable Pomeroy’s on Kilmore Boutique Accommodation is centrally located next door to Christchurch’s own historic, English-style pub! Managed by Ava the atmosphere is private and personal, complete with delicious continental breakfast, what more could you ask for but their fantastic value tariff? Steve’s career in construction and Victoria’s flair for interior design came together in a great luxury b&b concept that positioned Pomeroy’s on Kilmore as a top of the line B&B.
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POMEROY’S OLD BREWERY INN, CHRISTCHURCH, NEW ZEALAND
THE QUARTERLY POMEROY’S Old Brewery Inn and restaurant newsletter had a name inspired by their brand, “The Pomeroy’s Press”, it was well-edited by Chrissie Terpstra who was also chief reporter between 2005–2010 and was designed and laid out with a look that made the news.
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Simplify.
Distill the message to its essence. An image. A word. An idea.
It’s true for speaking, it’s true for writing and it’s true for graphic design.
Simplify.
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Desktop publishing as in-house designer for Pionair was a path of discovery. Why is striving to make something look better worthy toil? There are benefits to clarity, ease of understanding for busy people justifies hours in production.
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Talk less.
Although I’ve worked on many high-profile projects, I strive to give equal attention to the more commonplace assignments and small business clients. This is the small things that need to be precise—the directional signs, capabilities brochures, websites, product packaging, corporate collateral, After almost 40 years of practice, I am still excited by that challenge and the possibilities each new project presents.
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U.S. affluent travel specialists Ker & Downey position themselves as experts in experiential luxury travel, their travel advisors have been hand-crafting journeys for over fifty years but as of 2004 had not added itineraries in Australasia to their set of journeys due to a lack of infrastructure in the region.
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The multicolumn layout makes for an easy read and a flexible format that packs in plenty of information per page. Photography, illustration and other graphics make the newsletter more visually appealing and encouraging people to either dip into the articles that interest them first or read the newsletter from end to end.
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The Southern DC3 brief was for a quality “retro” design to makeover AMY with the minimum of effort and cost while delivering the maximum power of visual communication to my client’s business.
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MagentaDot Brands 