Southern DC3 Charitable Trust donations prospectus, Help us reach for the sky, Front cover.

Southern DC3 Trust prospectus & promotional materials

Patron Richie McCaw chats with Dave Horsburgh on the cover of The Southern DC3 Trust “Help us reach for the sky” fundraising prospectus I designed and published in 2006–7.

My role was as Creative Director of the Trust and Mac operator, providing all creative services, photography and the desktop publishing of all print collateral. This provision of goods, branding and brand management services was under the auspices of Pionair Adventures for whom I was in-house Creative Designer at the time.
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AbsoluteProof website, Markets page header detail.

Technical writing: Digital Proofing

Technical writing: Digital Proofing for print, packaging & graphic arts

AbsoluteProof logo black and white iconI began to develop my technical writing skill in the late 90s when I was involved as a stakeholder in the development and marketing of the AbsoluteProof digital proofing solution. My stake in the development of this innovative “highest achievable standard” Digital Proofing solution encompassed both marketing strategy and the provision of all the marketing communications materials, including the writing of software “quick start” user guides and both marketing and technical writing about the printing, packaging, desktop publishing and graphic arts industry for the AbsoluteProof website and print promotions.
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Pionair Unparalleled Journey’s “Affluent Travel” Agency toolkit. Ringbinder of agent information.

Pionair: Oceania “Affluent Travel” kit

Unparalleled Journey’s “Affluent Travel” toolkit… the essentials.

Pionair logo, rebrandAside from being a private air charter firm, owning aircraft and having air crew and air operations personnel on staff, Pionair was also a “best-in-class” inbound wholesale travel operator to the world’s finest destinations in the Oceania region.

The Pionair travel department had a group focussed on designing, marketing and operating escorted group air tours and a Free Inboard Travel, Unparalleled Journeys (UPJ) “affluent travel” group whose clientele was high-end travel agents in the U.S. and internationally.
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Hidden Gems set of 3 escorted tour direct mail brochures, 2009 direct mail campaign to Pionair’s past traveller database and affluent travel agents in the U.S. and the rest of the world, this set of brochures comprises; Hidden Gems of New Zealand, Secrets of Southern Australia and Spirit of Papua New Guinea

Pionair: “Hidden Gems” direct mail campaign

Pionair logo, rebrandDefining and evolving Pionair’s corporate identity. Pionair was one part private air charter firm, owning aircraft, employing pilots and aircrew, the other part an affluent travel firm, inbound travel wholesaler and tourism operator, my job of in-house designer, art director and founder of Pionair’s in-house “Propellor Studio” was the best of design jobs.
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Arts Centre Market logo applied to large Kraft paper shopping bag

Illustration beats explanation

Illustration and graphic design, made well in Christchurch New Zealand, effectively connects our international clientele with global customer markets

The Arts Centre Market logo. Brands for New Zealand companies, Christchurch, New Zealand.

To illustrate the logo for weekend The Arts Centre Market, the local artisan craft market located in the “Market Square” of the Christchurch Arts Centre, I used a custom pencil to draw inside and outside of selections to create the hard-edged graduated tones of a Charcoal pencil illustration style.

Whether it is part of a graphic design project for a client in Christchurch New Zealand with a local market—or with customers in Australia, the USA, Europe and Asia. Good illustrative design and infographics will always communicate clearly across language and cultural barriers.

The purpose of illustration is to make clear or to decorate an advertisement, brochure, logo, website or other textual story. Illustration continues to very often be the best way of providing visual communication or representation of something concrete described in the text or an abstract idea, function or process. Furthermore illustration will always guarantee that the client’s visual communication—whether logo, brochure, teeshirt trademark or website—is a unique brand expression.
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Pionair Unparalleled Journeys, affluent travel, inbound tourism booklet, brochure

Pionair: Oceania ‘Affluent Travel’ booklet

Pionair_logo_radiused_256pxAttention to detail and exceptional service was Pionair’s speciality; Pionair was simultaneously a ‘best in class’ tour operator and an airline that specialised in private air charter. Pionair Unparalleled Journeys’ travel brochure offered exclusive, tailormade travel for the discerning First Class Independent Traveller (F.I.T.) market from North America, Europe and South America. Every UPJ vacation was put together with care, thought and attention to the individual needs of couples, families and small groups.
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Windsor-Urban web design showcase, three pages from the site displayed in an overlapping composition.

Web design portfolio

Good web design appeals by communicating visually in attractive and useful ways

AbsoluteProof logoAs a brand builder I approached web design in 1998 with almost two decades of the experience of daily work in graphic design, working alongside great designers in advertising, design, illustration and photography so I was inspired, had a real enthusiasm to design great web experiences. I was inspired to confront the the limits of my knowledge and embrace the future of graphic design. I wanted to use this new media to communicate visually in attractive and useful ways.
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Infographics: present information with speed & clarity

Illustration beats explanation

Illustration provides an overall impression of what an object is or does, how a process flows or functions, or to map or chart information with the aim of immediately engaging the viewer’s interest and understanding, and being memorable.

Information graphics or infographics are graphic visuals that represent data, information, processes, or knowledge and skills with the goal of making complex information clear and understood quickly.
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Building exterior design + signage

Projects featured in portfolio

  • Tru Line Civil signage system 2014
  • Pomeroys Pub exterior paint scheme, 2004.
  • Winniebagoes House (Old Winniebagoes, demolished 2011) feature signage and building directory, 2003.
  • Winniebagoes restaurant, street-side front window branding on window.
  • Wigram Airforce Tower exterior paint scheme, 2006.
  • Pomeroys Boutique Accommodation one-of-a-kind 3D sign, two-sided exterior street sign, 2009.
  • Pomeroys Boutique Accommodation multi-level cast bronze building plaque, 2009.

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