Established in 2003, Beautiful Brides of Hope, was a start-up bridal couture boutique operating from premises in rural Hope, Nelson, New Zealand. They stocked gowns by top New Zealand designers, both ready-to-wear and made to order, as well as a range of imported gowns and “romantic accessories”.
The business was established in 2003 and came to Christchurch design partnership Surface Active with a brief for us to originate a new company name for the business and follow up with a logo and brand and identity system. The corporate identity materials included marketing collateral such as stationery, a DLE brochure, point of sale and Bridal Show display booth materials also suitable for Trade Shows and instore displays.
The first step in the brief was to originate a name for the new business. The exuberant “Beautiful Brides of Hope” name was developed by MagentaDot Brands in close collaboration with the client, it is a light-hearted wordplay on the fact that the business was run from a studio at the client’s home, and the amusing fact that the client “lives in Hope”.
The logo design features the pairing of a refined and simplified bridal illustration integrated with elegant type—set within and amongst the symbol—that overall creates an integrated brand expression that sits well in the bridal couture market, but stands out as a brand apart from the crowd. The “smile in the mind” that the name evokes combines with the image and type to create strong, favourable first impression and one that has proven both memorable and very likeable.
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Project name: Beautiful Brides of Hope; name origination, brand & identity system
Disciplines: Advertising and promotion / Brand naming / Brand and identity systems design / Illustration / Naming well® new company naming service / Print production / Typographic design
Client (Industry): Bridal Couture
Design firm: Surface Active
Copywriters: Chrissie Terpstra, Shaun Waugh
Designer / illustrator: Shaun Waugh
Font credits: Radiant Condensed No. 6, Savoye