Issue 1, Spring 2007
The multicolumn layout makes for an easy read and a flexible format that packs in plenty of information per page. Photography, illustration and other graphics make the newsletter more visually appealing and encouraging people to either dip into the articles that interest them first or read the newsletter from end to end.
Colour & Type, key aspects of print design
The typography technique I used as a basis throughout all the Southern DC3 Trust printed matter was the use of a Retro Typography and colour palette.
Colour is one of the most important and compelling components of typographic design affecting clarity, mood and readability of the design.
The C-47 “Skytrain”, the military configuration of the DC3 was a product of the Douglas Aircraft Company. Though first developed as a passenger aircraft in the 1930s the military version became an instrumental component of the American war effort in World War II as the C47 Skytrain platform.
Research revealed that the rare C-47 training manuals for pilots that Douglas produced in WWII for the USAAF were available online. This proved immensely useful as a guide to typeface selection, spacing and other key aesthetic sensitivities. The Futura font family was the workhorse typeface in those documents along with an informal brush script. The type joins forces with colour in the C-47 manual to create the desired effect of pragmatic mood and excellent typographic legibility. Juggling both these qualities of colour and type well optimised the communication potential of SDC3’s marketing communications print documents.
Futura is a geometric sans serif design that is easy to read, has a neutral character and a range of weights and styles that all combine together well with brush script. Along with colour as a communication element these combined fonts create a scheme that integrates type and colour in expressive and clear communications documents.
Timeless design concepts like this can be applied also to interactive and online applications.
The first 8 page newsletter contained the following articles;
- Air Operation Certificate
- Schedule of Spring/Summer events
- AMY makeover project nears completion
- NAC 60th Anniversary tour
- 38th Squadron ATC cadets based at Wigram clean the ZK-AMY
- Classic fighters airshow at Omaka
- News from Ashburton Trust
- Advertising on the Breeze
- Brevet Club generous donation
- Southern DC3 Specialist Aviation fine art editions
- Handcrafted ZK-AMY model
Project name: Southern DC3 Newsletter
Client (Industry): Southern DC3 Charitable Trust (Private Aviation, Travel & transportation)
Disciplines: Graphic design / Desktop publishing / Printing
Date: April 5, 2007
Cartography/maps: Custom raw maps, Geographx
Design firm: Pionair Propellor Studio (In-house creative designer)
Design and Art Direction: Shaun Waugh
Printing: Croft Printing
Font credits: Futura, Futura Condensed