Auto Restorations website homepage after redesign, showing Automotive Dreams marketing slideshow and table of links to website feature articles and pages.

Energise an image heavy website

Energise an image heavy website by design


AUTO RESTORATIONS, 52 STEWART ST, CHRISTCHURCH, NEW ZEALAND


Links to PDF of New Zealand Classic Car magazine cover story on the 1963 Ferrari 250 GT Lusso

Making it to the cover of Classic Car magazine, the superior quality of Auto Restorations’ work speaks for itself in this 6 page cover article  (linked).

Established in 1973 Auto Restorations has a story to tell. Every year it must mobilise new car restoration projects. To do this it relies on existing clientele, affluent, discerning people who might already know of the company by word of mouth, prestigious Concours D‘Elegance ‘First In Class’ wins, the publicity that generates in classic car enthusiasts’ media, their advertisingwebsite and brochure—sales brochures, basically—designed to showcase the superior quality of the work they do. Showcase the process of restoration, the completed works, among them some of the most refined and rare cars in the world, and do it justice with advertising and promotional material that has the maximum effect and gives the impression to their select international clientele of an organization worthy of trusting one’s precious, valuable car to.

Well crafted and well made custom built motor cars, widely regarded as some of the most rare and beautiful, are the results of the restoration process, a process which varies.
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Four of Auto Restorations skilled workforce wheel a custom body Delage Roadster into position in the carpark.

Informal portraiture at work

Informal portraiture in the workplace using available light


AUTO RESTORATIONS WORKSHOP, STEWART STREET, CHRISTCHURCH 2009–2012


When shooting informal portraiture avoid distraction from the most important purpose—getting photographs. These photos were shot and photo composites produced 2009–2012, they offer a historical profile of Auto Restorations during that time soon after Allan Wylie stepped up from the Mechanical Shop floor to the role of General Manager. Pictures of their employees on their redesigned website, and capabilities brochure in print helped Auto Restorations transform from a faceless company to people that their customers can relate to. The highly specialised, high value personal service that Auto Restorations’ workforce offer to customers is an advantage that they have over large companies, their multiple international Concours D’Elegance awards attest to this. Good photos of their skilled workforce reinforce this.
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Before & Aftereffects

A picture is worth a thousand words but a good-looking picture is worth much more

Avoid the use of poor images for your promotions. The most successful publicity photos look lifelike, convincing, and are free of distracting clutter. Professional Photoshop retouching is a great way to correct poor photos to maximise the performance of your images. Being concerned with maximising image quality whether for reasons of pride if nothing else, is beside the point, because in the end everybody wants their pictures to look good on the web and in print.
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Southern DC3 Newsletter, Spring 2007, pages 2 & 3.

Southern DC3 Newsletter

Issue 1, Spring 2007

The multicolumn layout makes for an easy read and a flexible format that packs in plenty of information per page. Photography, illustration and other graphics make the newsletter more visually appealing and encouraging people to either dip into the articles that interest them first or read the newsletter from end to end.
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Southern DC3 Charitable Trust donations prospectus, Help us reach for the sky, Front cover.

Southern DC3 Trust prospectus & promotional materials

Patron Richie McCaw chats with Dave Horsburgh on the cover of The Southern DC3 Trust “Help us reach for the sky” fundraising prospectus I designed and published in 2006–7.

My role was as Creative Director of the Trust and Mac operator, providing all creative services, photography and the desktop publishing of all print collateral. This provision of goods, branding and brand management services was under the auspices of Pionair Adventures for whom I was in-house Creative Designer at the time.
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