Auto Restorations website homepage after redesign, showing Automotive Dreams marketing slideshow and table of links to website feature articles and pages.

Energise an image heavy website

Energise an image heavy website by design


AUTO RESTORATIONS, 52 STEWART ST, CHRISTCHURCH, NEW ZEALAND


Links to PDF of New Zealand Classic Car magazine cover story on the 1963 Ferrari 250 GT Lusso

Making it to the cover of Classic Car magazine, the superior quality of Auto Restorations’ work speaks for itself in this 6 page cover article  (linked).

Established in 1973 Auto Restorations has a story to tell. Every year it must mobilise new car restoration projects. To do this it relies on existing clientele, affluent, discerning people who might already know of the company by word of mouth, prestigious Concours D‘Elegance ‘First In Class’ wins, the publicity that generates in classic car enthusiasts’ media, their advertisingwebsite and brochure—sales brochures, basically—designed to showcase the superior quality of the work they do. Showcase the process of restoration, the completed works, among them some of the most refined and rare cars in the world, and do it justice with advertising and promotional material that has the maximum effect and gives the impression to their select international clientele of an organization worthy of trusting one’s precious, valuable car to.

Well crafted and well made custom built motor cars, widely regarded as some of the most rare and beautiful, are the results of the restoration process, a process which varies.
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Four of Auto Restorations skilled workforce wheel a custom body Delage Roadster into position in the carpark.

Informal portraiture at work

Informal portraiture in the workplace using available light


AUTO RESTORATIONS WORKSHOP, STEWART STREET, CHRISTCHURCH 2009–2012


When shooting informal portraiture avoid distraction from the most important purpose—getting photographs. These photos were shot and photo composites produced 2009–2012, they offer a historical profile of Auto Restorations during that time soon after Allan Wylie stepped up from the Mechanical Shop floor to the role of General Manager. Pictures of their employees on their redesigned website, and capabilities brochure in print helped Auto Restorations transform from a faceless company to people that their customers can relate to. The highly specialised, high value personal service that Auto Restorations’ workforce offer to customers is an advantage that they have over large companies, their multiple international Concours D’Elegance awards attest to this. Good photos of their skilled workforce reinforce this.
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Pomeroy’s staff group photo. Halloween Party 2008.

Pomeroy’s Petrifying Halloween Party 2008

Pomeroy’s, that pit of petrifying pestilence! Be afraid—be very afraid!


POMEROY’S FIRST HALLOWEEN PARTY, FRIDAY 31 OCTOBER, 2008


Galleries of good social event photography should be an energetic expression of the real event, which was such a great time. The photos need to do justice to it by conveying all of the paranormal pestilence and deadly energy of the night, and the sense of place, a Halloween Party in Christchurch’s favourite old English pub.
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Pomeroys Boutique Accommodation logo and hand-crafted three dimensional sign.

Excellent design conveys care


POMEROY’S ON KILMORE BOUTIQUE ACCOMMODATION, CHRISTCHURCH


Excellent design conveys care, craftsmanship, professionalism, it is beautiful to see and fun to do

THE BEST DESIGN—design that moves people’s hearts and minds—has something more. It expresses a concept, a great underlying vision that combines imagination and wisdom. Without a great concept, it is fair to say, design is only superficial decoration. A great concept is what gives purpose to the communication art of design. The design of Pomeroy’s on Kilmore Boutique Accommodation’s brand and corporate identity components, from signage to print & web, to bathroom products is all about vision—the art of imagining and thinking and seeing a world that does not yet exist, and that needs graphic design to bring that to life.

“Pomeroy’s and daughters and son” is a family business, having welcomed lots of guests through its doors over the previous eighteen months, in 2007–8 Steve and Victoria Pomeroy decided to complete their plans to fully refurbish, upgrade and rebrand the colonial villa, formerly known as Pomeroy’s B&B from 2006. Snug, comfortable Pomeroy’s on Kilmore Boutique Accommodation is centrally located next door to Christchurch’s own historic, English-style pub! Managed by Ava the atmosphere is private and personal, complete with delicious continental breakfast, what more could you ask for but their fantastic value tariff? Steve’s career in construction and Victoria’s flair for interior design came together in a great luxury b&b concept that positioned Pomeroy’s on Kilmore as a top of the line B&B.
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Pomeroy’s Press newsletter front page, masthead, leading article, Pomeroy’s family greeting, photo of Steve and Victoria Pomeroy.

Pomeroy’s pub newsletter

The restrained look for Pomeroy’s English style pub newsletter is pure news


POMEROY’S OLD BREWERY INN, CHRISTCHURCH, NEW ZEALAND


THE QUARTERLY POMEROY’S Old Brewery Inn and restaurant newsletter had a name inspired by their brand, “The Pomeroy’s Press”, it was well-edited by Chrissie Terpstra who was also chief reporter between 2005–2010 and was designed and laid out with a look that made the news.
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