Silver Cloud, 100% Blue Agave Spirit, Terry Knight

Silver Cloud 100% agave spirit launch event

July 7, 2018 / / No Comments
Silver Cloud product launch even invitation.

Silver Cloud product launch even invitation.

A documentary photo essay that I shot of the fabulous Silver Cloud 100% Pure Agave liquor launch event at Nicola’s Cantina in Nelson New Zealand.

The feature of the launch event was the auction by Terry Knight of only the first two of the thirty bottle limited release, bottles number 30 and 29, which sold on the night for a tidy NZD$400 and $450 respectively, a fitting testament to the quality of the pure agave liquor, the packaging, the branding and the success of the well promoted and event managed launch of event.
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BabyBliss nursery furniture collection A5, bifold landscape brochure

BabyBliss before & after

July 3, 2018 / / No Comments

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To design a brochure that sells, the key is simple: Keep all eyes on the product. Many people are not in the market for nursery furniture. The way to profits is to visualise those who are interested and present your nursery furniture to them. BabyBliss furniture is excellent; I can sell that. A consumer in the market for nursery furniture isn’t looking for a shop, they are looking for a product. My job is to make your product speak for itself. The target audience is intelligent and preoccupied. The brochure needs to be clear, to the point and concise. Don’t waste their time.
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Waitui Individual Gift Carton showing the duplex concept of the design

Packaging design portfolio

July 3, 2018 / / No Comments

Whether you are launching a new product or wanting a packaging upgrade for an established brand, the goal of packaging design is to attract customers’ attention, connect with them, be memorable, and persuade them to purchase your product over your competitors. For this purpose, packaging design must do more than simply inform your customers, it must also elicit emotions. Well designed packaging is attractive, impresses with its creativity and looks beautiful both on & off the shelf.

Kraft paper shopping Bag, The Arts Centre Market, Christchurch, Logo, Brand and identity systems, Illustration, Type design

Arts Centre Market | Rebrand

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Before & Aftereffects

May 2, 2018 / / No Comments

A picture is worth a thousand words but a good-looking picture is worth much more

Avoid the use of poor images for your promotions. The most successful publicity photos look lifelike, convincing, and are free of distracting clutter. Professional Photoshop retouching is a great way to correct poor photos to maximise the performance of your images. Being concerned with maximising image quality whether for reasons of pride if nothing else, is beside the point, because in the end everybody wants their pictures to look good on the web and in print.
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portrait with the fetching Stronger Chrischurch ballerina backdrop in Armagh Street, May 2015.

The rise & rise of Christchurch street art

August 17, 2017 / / No Comments

Watch This Space logo design contest entry

Popular Urban Art or vandalism of private property? That thorny contention was settled unequivocally in post-quake Christchurch 2011. What now is considered pro-social and broadly popular urban art has morphed out of counter culture to become one of the totems of the fine art world. The gallery showcases my comp entry and a selection from my Stronger Christchurch, and Rise street art photo libraries.

Front cover Watch This Space logo presentation document

The front cover of my Watch This Space logo presentation document depicts the logo visualised screenprinted onto the back of a woman’s red hoodie garment.

Since the 2011 earthquakes Street Art is emerging all over the central city of Christchurch, like life it finds a way to vitalize empty sections and animate the bare walls that dominate the landscape with vibrant colour and youthful design.
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Packaging carton for MyoPace EMG Equipment for Physiotherapy

MyoPace EMG carton

July 25, 2017 / / No Comments

This beaut MyoPace packaging design uses simple, clear visual language as well as text as the approach to expressing the core messages and to simultaneously capture and hold the consumer’s attention.

The power of packaging for your brand

As a manufacturer it is your job to package your product well, advertise it to your audience nationally and internationally, take orders, ship your product, collect revenue, handle accounting and so on.
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MyoPace brochure makeover

July 20, 2017 / / No Comments

The MyoPace EMG product capabilities brochure presents the utility of a high tech piece of medical equipment beautifully and inexpensively. The brief was for a product brochure makeover. A plain sheet of paper is transformed into an engaging, easy-to-read A5 three-panel brochure with full bleed printing and two rollover folds.

By combining well thought out and carefully art directed studio photography, a large format pastel illustration and clear typography the new brochure tells a user-friendly story in words and pictures.
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Southern DC3 Newsletter, Spring 2007, pages 2 & 3.

Southern DC3 Newsletter

July 5, 2017 / / No Comments

Issue 1, Spring 2007

The multicolumn layout makes for an easy read and a flexible format that packs in plenty of information per page. Photography, illustration and other graphics make the newsletter more visually appealing and encouraging people to either dip into the articles that interest them first or read the newsletter from end to end.
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Southern DC3 Charitable Trust donations prospectus, Help us reach for the sky, Front cover.

Southern DC3 Trust prospectus & promotional materials

July 4, 2017 / / No Comments

Patron Richie McCaw chats with Dave Horsburgh on the cover of The Southern DC3 Trust “Help us reach for the sky” fundraising prospectus I designed and published in 2006–7.

My role was as Creative Director of the Trust and Mac operator, providing all creative services, photography and the desktop publishing of all print collateral. This provision of goods, branding and brand management services was under the auspices of Pionair Adventures for whom I was in-house Creative Designer at the time.
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