The A5 bifold brochures and Escape from the Straitjacket of the Mind promotional poster were produced to launch John Davey’s refreshing & inspirational new approach to delivering a corporate message at conferences or training seminars—“Lip Service”.
In these presentations John delivered a themed speech to guests or delegates. Introduced to the audience as an internationally renowned ‘whizz kid’— an expert in the field — he addressed the “future” of their industry & advanced startling new developments about to take off Pleasurable yet plausible, almost too good to be true, the speech concludes with a twist! Suddenly The Expert exposes the hoax, much to the surprise and delight of the audience, revealing the costumed performer, who can now deliver to a captivated audience—a motivational or training presentation, or a dynamic cabaret act (themed to incorporate the client brand product or service with impact).
John’s Lip Service presentations captured the imagination of his audiences and proved to be a real hit in New Zealand and internationally, especially during University Orientation, it developed into a presentation format called UniSmart.
Printer: CDP Christchurch
Design firm: Surface Active graphic design
Copywriter: Chrissie Terpstra
Photography: Client archive
Client: John Davey / The Amazing Mr Moon
Type Credit: American Typewriter, Lucida Sans, Berthold Block, Reporter, Stencil