Auto Restorations website homepage after redesign, showing Automotive Dreams marketing slideshow and table of links to website feature articles and pages.

Energise an image heavy website

Energise an image heavy website by design


AUTO RESTORATIONS, 52 STEWART ST, CHRISTCHURCH, NEW ZEALAND


Links to PDF of New Zealand Classic Car magazine cover story on the 1963 Ferrari 250 GT Lusso

Making it to the cover of Classic Car magazine, the superior quality of Auto Restorations’ work speaks for itself in this 6 page cover article  (linked).

Established in 1973 Auto Restorations has a story to tell. Every year it must mobilise new car restoration projects. To do this it relies on existing clientele, affluent, discerning people who might already know of the company by word of mouth, prestigious Concours D‘Elegance ‘First In Class’ wins, the publicity that generates in classic car enthusiasts’ media, their advertisingwebsite and brochure—sales brochures, basically—designed to showcase the superior quality of the work they do. Showcase the process of restoration, the completed works, among them some of the most refined and rare cars in the world, and do it justice with advertising and promotional material that has the maximum effect and gives the impression to their select international clientele of an organization worthy of trusting one’s precious, valuable car to.

Well crafted and well made custom built motor cars, widely regarded as some of the most rare and beautiful, are the results of the restoration process, a process which varies.
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Vinevax PWD brochure redesign cover

Trichoseal-spray: pruning wound dressing makeover

Vinevax_logo_radiused_256pxMore compelling design doesn’t mean prettier, or more arty. By more compelling I mean richer, more complete, better because it is more efficient, better because it is attractive in useful ways. The design of Vinevax’s new brand collateral isn’t merely about their product looking better on the shelf, but actually functioning better as an advertisement for itself in a competitive retail environment. The design has to do with the work of increasing sales by making Vinevax’s packaging beautiful and clear.

It’s exciting.
Keep on reading!

MTC 2015 launch catalogue

MTC_logo_greys_256Once a mainstay of the graphic design business, nowadays print brochures are more the rarity but my fascination with ink on paper is perennial. I was inspired by the opportunity to create a small company launch and product catalogue brochure for MTC Equipment, that is short and to the point.
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Vinevax, pruning wound dressing foil pouch packaging

Vinevax rebrand project portfolio

Vinevax_logo_radiused_256pxThe innovation in marketing communications terms that the concept of this product logo represents to the client is that the new Vinevax name and brand system approaches the task of product branding from appealing to the customer’s point of view. The idea leverages what the product does for the user.
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Convair CV580 Cabin Safety Instructions Card, front cover, hand-held

Convair CV580 safety on board card

Pionair logoPionair in both New Zealand and Australia was simultaneously an airline that specialised in private air charter and air cargo and a ‘best in class’ tour operator. At the start of 2007 Pionair owned 4 passenger Convair CV580 aircraft and two dedicated air cargo Convair. One passenger Convair operated in New Zealand out of Christchurch Harewood (operations having moved from Wigram in 2006) the other three, and the freighters operated in Australia from Sydney Bankstown airport and several others along the eastern seaboard, from Tasmania to Queensland.
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Superior Hummer Limousines, Z-fold, DLE brochure

Hum-for-a-Hummer Limo brochure

Superior Hummer Limousines logo“Welcome aboard”—the accordion six page folder format makes for an interactive and entertaining super-stretch sales brochure that contributed to the launch of a new Christchurch brand entering an already well served Canterbury regional market. Scale and weight are used to their fullest advantage in this lively, inviting flier.
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