MTC Equipment company profile document cover

This strong profile, whether pored over or read at a glance, for MTC Equipment approached the SDC export manager and the company board in a direct, friendly and transparent way that built trust.

The situation

MTC equipment were in the process of competing to secure sole import agency for Europe’s leading designer and manufacturer of commercial road container transport trailers, an English firm named SDC Trailers

The task

MTC briefed me to write and design a good company profile to make a powerful impact and introduce their bid to become sole distributor for SDC in New Zealand. A well-written and illustrated company profile is a highly effective way to introduce the business to the potential customers and other stakeholders. A company profile is a professional introduction of the business and aims to inform the audience about its products, services and personnel.

About MTC Equipment

Based in Christchurch MTC Equipment is dedicated to serving New Zealand’s agricultural, civil infrastructure and road transport industries with a wide range of heavy transport trailers and equipment. As with its trading predecessor, MTC tractors, it is a family business that has built its reputation on over 35 years of solid customer service and support.

About the profile booklet

The sixteen page company profile booklet shares all the facts that SDC Trailers needed to know about MTC Equipment with a human touch that enlivens and expresses.

The result

MTC Equipment were successful in winning sole agency import of SDC Trailers to New Zealand.

More work for MTC Equipment

Showcase of MTC Equipment online catalogue website. The three pages portrayed are the homepage, a catalogue overview page and the Ejector Trailer catalogue item page. The three key elements to the responsive online catalogue’s ease of use.


MTC Equipment
Design, art direction, copywriting, desktop publishing: MagentaDot Brands.
Photography: Client, MagentaDot Brands

©magentadot brands

2009–Present MagentaDot Brands, Advertising and promotional, Automotive, Booklet, Brochure, Content strategy, Copywriting, Corporate communications, MTC Equipment, Photoshop compositing, Travel & transportation

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